Why Indonesia? Indonesia is one of the 4th largest population in the world.  It is the 15th-largest economy in the world, 5th-largest economy in Asia, and 1st-largest economy in Southeast Asia. In Indonesia, 70 % of population is below 39 years of age. There are 57 % of total population from medium class, 7 million being added each year.

Here are the top 10 startups in Indonesia you should know.


Lintas.Me is a Social Sharing Curation. We are committed to deliver the best content from around the webs & blogs ; and deliver it to our users.


Bhinneka – Indonesia’s No.1 Webstore.


Tokopedia is an online marketplace that enable individual and small business owner in Indonesia to open and maintain their online store easily, while facilitating better and convenient online shopping experience.

Lazada Indonesia

Lazada Indonesia – Shopping online just with your finger!


Tiket – Booking for flights, trains, hotels, events and concerts tickets.


Traveloka.com is an Indonesian flight booking website with a mission to make travel simpler and more compelling. The Jakarta-based online flight booking was founded by Indonesian engineers with years of experience working for reputable tech companies in Silicon Valley, US. Traveloka.com previously raised its series A investment from Global Founders Capital and early stage investment from East Ventures.

Zalora Indonesia

Zalora Indonesia – Indonesia’s largest online fashion website. With 600 local and international brands and over 30,000 products


DailySocial.net is an Indonesian news site that focuses on daily news about technology and internet.


Bukalapak – Place of selling / buying the most comfortable & safe online with Payment System which ensures buyers and sellers 100% risk free online scams. Bukalapak.com, Sell Buy Easy & Reliable.


Rumah.com is one of Indonesia’s top property listings platforms. Now it has more than 150,000 property listings in Indonesia from over 6,000 property agents.

Recently Published

Key Takeaway: The metaverse, an informational and experiential technology, is transforming religious experiences. It allows users to interact in virtual reality (VR) environments, deepening their sense of belonging and allowing them to listen to others, select texts, empathize with others, and share aspects of well-being. The metaverse has already attracted religious users, with Second Life […]

Top Picks

Key Takeaway: NASA’s Curiosity and Perseverance rover missions are investigating the planet’s evidence for life, known as its “biosignatures,” in unprecedented detail. The rovers are acting as extraterrestrial detectives, hunting for clues that life may have existed eons ago, including evidence of long-gone liquid surface water, life-sustaining minerals, and organic molecules. The Mars of today […]
Key Takeaway: Jonathan Haidt’s book, The Anxious Generation, calls for action to limit teenagers’ smartphone access and address the mental health crisis caused by the widespread use of smartphones. Haidt cites the “great rewiring” period from 2010 to 2015 as a time when adolescents’ neural systems were primed for anxiety and depression by daily smartphone […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics