Al Rocco rocks the music industry. As an entrepreneur in the industry he can do just about anything – from live performance to behind the scenes production.

What’s your story?
I go by the name Al Rocco. I am a music entrepreneur with a third ownership in a business called Busy Gang and I own Red 8 Records. Not only do I focus mainly on my own music as a rapper/hip-hop artist but I also involve myself heavily with music production. I am also a studio owner, sound engineer, music producer, booking agent, video producer and artist manager,  just to name a few!

What excites you most about your industry?
Being an independent artist, it’s a blessing to have the power to make my own creative choices. Creating relatable music and performing it live to an audience who appreciate and understand the art is the most rewarding thing for me. I remember a few times when I was on stage, it felt like I was in a movie, and I was the main character, it was like a dream come true!

What’s your connection to Asia?
I grew up in Hong Kong and spent some time in Taipei before attending high school in London, then college in Los Angeles. I am currently settled in Shanghai and have been here for the past 5 years. Having experienced living overseas for over a decade, I now consider Asia as home for me.


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Favourite city in Asia for business and why?
Shanghai is currently my favourite city not only because of its booming economy, but because you can feel the city growing everyday and it feels great to be a part of such positive change.

What’s the best piece of advice you ever received?
You only get to live once, do what you love to do and be the best at it. Don’t worry about anything else. Focus on being your own competition and always have room for improvement. Time will only tell and the reward is measured by the amount of work you put in. There will always be good and bad days. Don’t give up in what you believe. And most importantly, have fun.

Who inspires you?
My mother is my number one inspiration.

What have you just learnt recently that blew you away?
Work is important but family and health always comes first. Remember to enjoy and appreciate the gifts of life.

If you had your time again, what would you do differently?
I wouldn’t change a thing.

How do you unwind?
I like to spend time with family and friends when I’m not working, as well as listening to music and watching movies. These things help me find my balance.

Favourite Asian destination for relaxation? Why?
Thailand, especially the beaches and the food.

Everyone in business should read this book:
“The monk who sold his Ferrari” changed my life. I urge everyone to go read this book at least once in their lives.

Shameless plug for your business:
We have recently released my newest mixtape Red Money 人民币 last week. It’s a special dedication to my grandmother LLOK and my brother RL. Grab your free copy at now!

How can people connect with you?
Best way to connect with me is through Instagram, Facebook, Weibo and Wechat. I’m online almost everyday. (Username @alrocco)

Twitter handle?

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:


Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <>

Connect with Callum here:
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