Inspired by Daniel Craig’s style as James Bond. Yves Shahar started his fashion venture in Shanghai because of its many opportunities.

What’s your story?
I’m half Taiwanese and half Israeli. I’ve attended twelve different schools in China, Taiwan, America, England, France and Switzerland. The rest of my story has yet to be written.

What excites you most about your industry?
There’s a misconception in fashion that you need to spend a lot of money to get the best quality and look good. I want to provide a simple, sophisticated and affordable wardrobe that’ll make anyone look their best.

What’s your connection to Asia?
My mother is Taiwanese. I also spent a large part of my upbringing here and went to school in Suzhou, Shanghai and Taipei.



Favourite city in Asia for business and why?
Shanghai. Not only can you meet interesting people from all parts of the world, but there are also many opportunities.  

What’s the best piece of advice you ever received?
The rest of your life starts right now.

Who inspires you?
Daniel Craig’s impeccable style as James Bond

What have you just learnt recently that blew you away?
All the planets in our solar system can fit between the earth and our moon.

If you had your time again, what would you do differently?
Nothing, without my mistakes I wouldn’t have had a chance at success.  

How do you unwind?
Spend time with loved ones and our dogs.

Favourite Asian destination for relaxation? Why?
Taiwan. Everybody there is relaxed. It’s hard not to feel the same.

Everyone in business should read this book:
Zero to One by Peter Thiel

Shameless plug for your business:
Visit for the best sweaters ever made.

How can people connect with you?
[email protected]

Twitter handle?

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:


Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

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