EDITOR'S PICK SOCIOLOGY STRATEGY Is Moving Away From Social Media A Form Of Corporate Social Responsibility? UK cosmetics company Lush has announced its decision to leave Facebook, Instagram, TikTok and Snapchat, saying its decision reflects concerns about the alleged effects of these social networks on the mental health of their users. The brand will maintain its presence on Twitter and YouTube. Lush has more than 900 stores worldwide, and some 10.6 million followers between Facebook […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK STRATEGY TECHNOLOGY Siri: Apple’s Missed Opportunity A highly critical article in The Verge, “Hey Siri, what happened?”, discusses an issue many of us have been observing for some time: that Apple’s home assistant is noticeably less intelligent and more limited than its competitors such as Alexa or Google Assistant. The usage test confirms it: ten years after Siri’s introduction, if you […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY The Science Of Product Placements: How To Get It Right In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Imitation Does Not Always Work LinkedIn has warned its advertisers that it is eliminating its video stories, thus becoming the second social network, after Twitter pulled the plug in July on Fleets, to realize that strategies based on literal copies of other social networks’ features don’t always pan out. When Instagram decided to copy Snapchat’s ephemeral stories format, it took a product from […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How Images Get Customers To Time Travel Aconsumer shopping for a midcentury sofa may be more likely to buy it if the background in its advertisement is a little disorganized. Likewise, people looking to purchase a new smartphone could more quickly pull the trigger if the ad were simple and sleek. That’s because ads for vintage products are more appealing when they […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY How To Accelerate Digital Transformation Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP FINANCE STRATEGY How To Succeed At Crowdfunding Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […] Saving Bookmark this article Bookmarked
EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Creating A Vision For Your Company Investors love it when companies have a clear and compelling vision. It makes it easy to get excited by where the company is going and picture it as a big business. It works because it’s meaningful and aspirational. Customers are drawn to the business and know what to expect when they get there. Employees are […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Branding Secrets From LEGO Toymaker LEGO provides a great example of the brand-alignment and brand-building strategies explored in this module. Anyone who has wandered through the LEGO section of a toy store or a department store knows that the company understands its target audiences very well: young children (ages 1.5 to 11) who like to build things and parents […] Saving Bookmark this article Bookmarked
BUSINESS & ECONOMICS EDITOR'S PICK ENTREPRENEURSHIP STRATEGY Why Businesses Need A Social Impact Strategy Most business people are used to thinking of strategy as a way to generate money, but not so much as a way to create societal impact. Without good strategy, your social mission will likely fall flat on its face. It might still make you lookgood, but you’ll be wasting resources – and more importantly – you’ll be throwing […] Saving Bookmark this article Bookmarked
Are Single People Happier? The Science Of Being Single Key Takeaway: A study published in the Journal of Personality suggests that long-term single people can be secure and thriving, possibly due to their attachment style. The research found that 78% of singles were insecure, with 22% being secure. Secure singles are comfortable with intimacy and closeness in relationships, while anxious singles worry about rejection […] Written by Yuthika Girme April 23, 2024April 23, 2024 Saving Bookmark this article Bookmarked
The Greater Secrets Of Stonehenge Key Takeaway: A project involving archaeologists, astronomers, and photographers from English Heritage, Oxford, Leicester, and Bournemouth universities, as well as the Royal Astronomical Society, aims to study the lunar alignment at Stonehenge. The project aims to identify the layout of certain stones and the major lunar standstill, which occurs when the northernmost and southernmost moonrises […] Written by Fabio Silva April 22, 2024April 22, 2024 Saving Bookmark this article Bookmarked
The Building Blocks Of The Universe Key Takeaway: Peter Higgs, the creator of the Higgs boson, has died at the age of 94. Higgs, a great scientist in particle physics, discovered the Higgs boson in 1964 after reading a paper by American theoretical physicist Philip Anderson. This led to the development of the Standard Model, which explained how fundamental particles and […] Written by Harald Fox April 16, 2024April 16, 2024 Saving Bookmark this article Bookmarked
The Inherent Risks Of A.I. Key Takeaway: Leading scientists and technologists often make terrible predictions about the direction of innovation, leading to misalignments between a company’s economic incentives to profit from its proprietary AI model and society’s interests in how the AI model should be monetised and deployed. Focusing on the economic risks from AI is not just about preventing […] Written by Mariana Mazzucato April 15, 2024April 15, 2024 Saving Bookmark this article Bookmarked
The Psychology Of A Gentleman Key Takeaway: The Gentlemen, a TV series by Guy Ritchie, reimagines the age-old trope of a “gentleman” based on Middle English and French. The term originated from Middle English, referring to the English gentry, a class below nobility but above farmers. The concept of a gentleman is associated with higher competence, warmth, and positive connotations […] Written by Jayden Greenwell-Barnden April 12, 2024April 12, 2024 Saving Bookmark this article Bookmarked
Discovering Your Money Attachment Style Key Takeaway: The current economic climate is particularly concerning for young people, who are often financially worse off than their parents. To overcome this, it is important to understand one’s financial attachment style, which can be secure, anxious, or avoidant. Attachment theory, influenced by childhood experiences and education, can help shape one’s relationship with money. […] Written by Ylva Baeckstrom April 9, 2024April 9, 2024 Saving Bookmark this article Bookmarked
The Proven 5 Steps To Psychological Wellness Key Takeaway: Wellness culture, which claims to provide happiness and meaning, has been criticized for its superficial focus on superficial aspects like candles and juice cleanses. Psychological research suggests that long-term wellbeing comes from a committed pursuit of both pleasure and meaning. Martin Seligman’s Perma model, which breaks wellbeing into five pillars: positive emotions, engagement, […] Written by Ben Gibson April 8, 2024April 8, 2024 Saving Bookmark this article Bookmarked
Rethinking Education Key Takeaways: The Industrial model of education that fueled the modern era and its dizzying reach did its job incredibly well. In his writing, Flynn illustrates study after study, spanning nations and decades, in which modern educational gift of abstraction — a transcendent sign of intelligence, as we saw in Raven’s Matrices — has been […] Written by Anthony Fieldman March 2, 2022October 19, 2022 Saving Bookmark this article Bookmarked
How China Is Transforming Its Economy Through Learning I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […] Written by Enrique Dans February 1, 2021February 1, 2021 Saving Bookmark this article Bookmarked
Why You’re Not Seeing Success With Influencer Marketing With the new year around the corner, now is a good time to re-evaluate your past marketing strategies and gear up for the year ahead. For some businesses, influencer marketing has simply not seemed to live up to its lofty promises of genuine engagement, credibility, and transparency. Some have claimed that it has been failing […] Written by Michael Tan January 14, 2021January 15, 2021 Saving Bookmark this article Bookmarked
A New Philosophy of Business I’m about to ask you to take a mental leap. For the next 8 minutes, suspend your notions of what a business is, and I’ll propose a new lens for you to look through. There are a lot of questions asked around what “community” means for business. “Where should community fit in my organization?” and […] Written by Empirics Asia September 5, 2018September 5, 2018 Saving Bookmark this article Bookmarked