It doesn’t matter what region of the world or what industry you are in.  If you don’t innovate you will get left behind.  Someone who clearly understands that is Charlie Brazier who see’s where the furniture industry is going and is happy to lead the way (and provide meatballs for the journey!)


What’s your story?

A successful start to setting up BW in HK in 2005 meant our clients wanted us regionally so I moved to Singapore in 2008 and set up BW Pte Ltd. Recently we have needed to get ahead of the game so have set up a restaurant and cafe inside our furniture showroom. This will change our marketplace worldwide. We have offices in 8 countries around Asiapac. I have also set up which has gone live in Australia and will go live in Singapore before the end of the year. This business brings all designer furniture and accessories that are in stock in that country to the consumer who wants products Immediately. Authentic- Immediate. We have a 20 countries in 3 years roll out plan.


What excites you most about your industry?

Relationships world wide is what I like. Travel, people and design is something I find interesting and something this industry brings. Our industry changes. Not alway for the best but it is always moving which is why I am heading to online. That is where the industry will go. It is only a matter of time.


What’s your connection to Asia?

I arrived as a naive 24 year old with no idea but a willingness to learn. Through the quality of people I met in Asia I learnt through the University of life in a hurry. I could name 10 mentors in Asia who helped me along the way and most of them are still in or around Asia. Asia is the centre of the world and likely the future of the world.


Favourite city in Asia for business and why?

Singapore has to be one based on my last 7 years but Jakarta will be my new favourite soon. Hong Kong was great as well as it was where my business started. Each of them have been places I have learnt a lot about myself and business. HK and Singapore I have learnt what I know and Indonesia is the opportunity to learn more.


What’s the best piece of advice you ever received?

There is no point doing what you are doing without an end game. Choose where you want to be, what you want to do and work out a way to get there.


Who inspires you?

I have looked up to many people in my life but they are all people who do what they say they will do. Back themselves and do it. Not talk about it. These are not all famous people but friends or family of friends who I have watched as I have grown and learnt from them. Just by watching. To receive the best piece of advice I received I got a business coach and mentor, He inspires me by making me ask myself the right questions. His name is John Vamos from Business Coaching solutions in Australia ( plug). Other names Rob Wall ( JEB- first business partner), Lang Walker ( walker corp- friends dad and worldwide developer sensation ) and Michael Prenzlau ( deceased- first mentor ).


What have you just learnt recently that blew you away?

Not sure how recently but I learnt the best piece of advice but only a few years ago from the guys above. Before that I was cruising along only thinking about making money, not of the future. What blew me away was how effective that advice was and still is.


If you had your time again, what would you do differently?

Get mentoring earlier on in my business life. It has been a huge help.


How do you unwind?

Golf, hanging out with my kids and date night with my wife Sally, not in that order.


Favourite Asian destination for relaxation? Why?

Bali, the people not the beaches.


Everyone in business should read this book:

Elephants and the Business Laws of Nature – John Vamos. My life guide.


Shameless plug for your business:


Authentic-Immediate –


How can people connect with you?

linkedin – charlie brazier is the best way to get in touch.

This interview is part of the Callum Connect’s column found on The Asian Entrepreneur:



Recently Published

Key Takeaway: Recent neuroscience research suggests that popular strategies to control dopamine are based on an overly narrow view of its function. Dopamine is a neurotransmitter in the brain that tracks reactions to rewards, such as food, sex, money, or answering a question correctly. There are many types of dopamine neurons located in the uppermost […]
Key Takeaway: NASA’s independent study team released a report on UFOs, describing them as UAPs (unidentified anomalous phenomena) to move beyond the stigma associated with UFOs. The report found no evidence that reported UAP observations are extraterrestrial. The report also highlighted the need for transparency and reducing the stigma associated with UFOs. The study team […]

Top Picks

Key Takeaway: George Bernard Shaw referred to Ebenezer Howard’s “garden cities” concept in the late 19th and early 20th centuries, which he believed would offer the advantages of town and country without the drawbacks. Recently, a Silicon Valley consortium called Flannery Associates purchased land for California Forever, a contentious project that echoes Howard’s ideas. Howard’s […]
Key Takeaways: Starfield, a highly anticipated video game, allows players to build their own character and spacecraft, travel to multiple planets, and follow multiple story arcs. The game’s interactive music uses a palette of musical language that cultivates a contemplative soundscape, launching the listener into the vastness of space while remaining curious, innocent, and restrained. […]
Key Takeaway: The concept of “nudge theory” has gained prominence 15 years after its 2008 book, “Nudge: Improving Decisions about Health, Wealth and Happiness.” The book, which inspired politicians like Barack Obama and David Cameron, led to the creation of government teams to incorporate nudge theory into public policy. However, the success of these nudges […]
Key Takeaways: Nanotechnology is set to revolutionize clothing, transportation, and transportation. Clothing will be tailored to individual needs, with synthesizers in closets creating clothing that fits perfectly. Nanosuits, made of 5 microns thick fabric, will cover the wearer’s body, allowing separate holes for individual hairs and making them weightless. This technology will double the amount […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics