After setting up his own business in Singapore, Kyle learned that 70% of foreign ventures fail due to cultural differences. His goal now is to teach people how to enhance their global communication internally and with clients. He also has a book coming out in 2020!

What’s your story?
I started a business in Singapore in 2006 focusing on helping other companies grow their sales across the region. I worked with hundreds of companies, mine included, where a lot of costly mistakes were made. The most common were businesses misunderstanding local markets and mismanaging global teams. This was a pattern and there had to be a way to do this better, so I started a consulting group that helps organizations get through global growing pains with a focus on growing happy clients.

What excites you most about your industry?
From a data standpoint, we are still in the stone ages when it comes to understanding cross-cultural communication and behaviour. We rely on traditional surveys and untrustworthy government statistics to try and figure this out but it is not very accurate. What is exciting is the potential big-data gives us to get entirely new views on human behaviour across the world. How people use the web – how they search, chat, argue – we’ll have bigger datasets than ever before and this will make the current cross-cultural data sets we use today will look archaic.

What’s your connection to Asia?
George W. Bush did it! He made a small change to stem cell funding regulations in 2000 and it had all sorts of unintended consequences. My now-wife was working in Boston and this policy change affected her work even though she wasn’t doing stem cell research. Smart countries like Singapore rushed in to scoop up science talent. I was a hanger-on, but the timing was perfect because my US clients wanted sales and marketing help in Asia, so I had a nice little business from day 1.

Favourite city in Asia for business and why?
Singapore. It is efficient and predictable and home to many great regional headquarters. The downside to Singapore, however, is that it can be a tough market to sell in to, especially if you have a new product or service. As a local market, there is a higher-than-average tendency to avoid risk which makes it difficult to sell new and untested ideas.

What’s the best piece of advice you ever received?
Don’t treat people the way I want to be treated. Treat people the way THEY want to be treated.

Who inspires you?
Jacinda Ardern, the Prime Minister of New Zealand. Her leadership in the aftermath of their country’s recent shooting attack has been inspirational. How she has led her country through this adversity stands in stark contrast to the behaviour of other current leaders of western countries.

What have you just learnt recently that blew you away?
That politicians today can actually be inspirational (see above!)

If you had your time again, what would you do differently?
When I set up my business here, I would have put more effort into finding a local business partner to work with who had strengths I lacked and local and regional understanding I also lacked. I also specifically would have invested my time and energy to open and grow a Jakarta office. We did well there with a small satellite office but I should have doubled down.

How do you unwind?
Training for and competing in IronMan and half-IronMan distance triathlons.

Favourite Asian destination for relaxation? Why?
I want to get back to Lake Toba in Indonesia. This massive crater lake has great, peaceful energy.

Everyone in business should read this book:
I just signed a book deal! So the answer is that every business should read my book when it comes out in 2020. It will be covering a decade of missteps and triumphs from companies expanding globally. The stories will drive home lessons that will help anyone work effectively across our crazy, shrinking planet.

Shameless plug for your business:
The book answer was pretty shameless, but I’ll keep going. I work with teams to increase their global performance by teaching them how to enhance their global communication internally and with clients. Companies are global but people are not. I assess strengths and weaknesses and build custom training programs that motivate staff, help them win bigger deals and stand out in their industry as true global leaders.

How can people connect with you?
Or sign up for my monthly newsletter for tips on the topic of global leadership.

Twitter handle?

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here: Download free copies of his books here:

Recently Published

Key Takeaway: Recent neuroscience research suggests that popular strategies to control dopamine are based on an overly narrow view of its function. Dopamine is a neurotransmitter in the brain that tracks reactions to rewards, such as food, sex, money, or answering a question correctly. There are many types of dopamine neurons located in the uppermost […]
Key Takeaway: NASA’s independent study team released a report on UFOs, describing them as UAPs (unidentified anomalous phenomena) to move beyond the stigma associated with UFOs. The report found no evidence that reported UAP observations are extraterrestrial. The report also highlighted the need for transparency and reducing the stigma associated with UFOs. The study team […]

Top Picks

Key Takeaway: George Bernard Shaw referred to Ebenezer Howard’s “garden cities” concept in the late 19th and early 20th centuries, which he believed would offer the advantages of town and country without the drawbacks. Recently, a Silicon Valley consortium called Flannery Associates purchased land for California Forever, a contentious project that echoes Howard’s ideas. Howard’s […]
Key Takeaways: Starfield, a highly anticipated video game, allows players to build their own character and spacecraft, travel to multiple planets, and follow multiple story arcs. The game’s interactive music uses a palette of musical language that cultivates a contemplative soundscape, launching the listener into the vastness of space while remaining curious, innocent, and restrained. […]
Key Takeaway: The concept of “nudge theory” has gained prominence 15 years after its 2008 book, “Nudge: Improving Decisions about Health, Wealth and Happiness.” The book, which inspired politicians like Barack Obama and David Cameron, led to the creation of government teams to incorporate nudge theory into public policy. However, the success of these nudges […]
Key Takeaways: Nanotechnology is set to revolutionize clothing, transportation, and transportation. Clothing will be tailored to individual needs, with synthesizers in closets creating clothing that fits perfectly. Nanosuits, made of 5 microns thick fabric, will cover the wearer’s body, allowing separate holes for individual hairs and making them weightless. This technology will double the amount […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics