Gerald Ho has taken the plunge into entrepreneurship and started, That Content Guy, a content marketing business.

What’s your story?
As a digital native, I have worked in the digital marketing industry for leading communication agencies for over seven years. During which, I worked with major brands such as Microsoft, Lenovo, Canon, Logitech, Invisalign and many more. In late 2016, I decided to take the plunge into the world of entrepreneurship and start my own content marketing practice.

What excites you most about your industry?
What excites me is that I’m at the forefront of a rising trend (content marketing) and one that is going to stay.

What’s your connection to Asia?
Although social media and content marketing is a fairly matured practice in Asia, there was a lack of online marketing resources dedicated to the Asian market and most marketing resource sites out there are written for the U.S. market. I decided set up That Content Guy – an online marketing resource publication written from an Asian perspective.

Favourite city in Asia for business and why?
Singapore, it has a safe and strategic location and citizens are proficient in both English and Mandarin which I feel will be the main global business languages for a long time coming.

What’s the best piece of advice you ever received?
Robert Herjavec said this to one of the entrepreneurs on shark tank; “A goal without a timeline is just a dream.” You can have the grandest vision but without setting a deadline to realise that vision, it’s only a fantasy.

Who inspires you?
Mark Cuban

What have you just learnt recently that blew you away?
Getting an investment for your business isn’t necessarily a good thing, when you receive an investment you are not just giving away a piece of your business, you give away your freedom to make your own decisions. If you want an investment, you need to be ready for one.

If you had your time again, what would you do differently?
I started my entrepreneurship journey at 35 and as someone who is married, I have a lot of accountability and there is always this fear of losing. Thus, if I had my chance again I would have dived in as early as possible, way before I even had a girlfriend, then I would have nothing to lose.

How do you unwind?
Netflix and Chill

Favourite Asian destination for relaxation? Why?
Japan! Beautiful and safe country with loads of great food.

Everyone in business should read this book:
Start With Why: How Great Leaders Inspire Everyone to Take Action

Shameless plug for your business:
That Content Guy is a platform that aims to advocate and inspire the progress of value driven content marketing practices. We share insightful and practical guides which marketers and business owners can take reference from as well as the best content marketing case studies in Asia and around the world.

How can people connect with you?
They can check out my content on or simply connect with me on Facebook:

Twitter handle?

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
Download free copies of his books here:

Recently Published

Key Takeaway: The consumption of avocados has tripled from 2001 to 2020, with 90% grown in the southwest Mexican state of Michoacán. However, this intensive avocado production is causing significant environmental damage. Monoculture, which introduces homogeneous, high-yielding plant varieties, leads growers to abandon native crops, making the local ecosystem more vulnerable to threats such as […]
Key Takeaway: Archaeologists often find historical objects to be intriguing and fascinating. Some of these objects include carved stone balls, Roman dodecahedra, Neolithic chalk drums, bronze age “lock-rings,” and Romano-British cosmetic grinders. Neolithic stone balls, found predominantly in Scotland, are sculpted and have been a source of debate. Roman dodecahedra, found in Britain, are finely […]

Top Picks

Key Takeaway: The global demand for critical minerals, particularly lithium, is increasing rapidly to meet clean energy and de-carbonisation objectives. Africa hosts substantial resources of these minerals, leading foreign mining companies to invest in exploration and acquire mining licenses. The critical minerals market doubled in five years, reaching US$320 billion in 2022. The demand is […]
Key Takeaway: Oscar nominees Cillian Murphy and Bradley Cooper are gaining attention for their performances and preparation methods. Murphy lost 20 pounds and practiced fake cigarettes to mimic Oppenheimer’s appearance, while Cooper spent six years training in conducting. Method acting, a psychological approach, is often used to make characters seem more real and believable. However, […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics