Gerald Ho has taken the plunge into entrepreneurship and started, That Content Guy, a content marketing business.

What’s your story?
As a digital native, I have worked in the digital marketing industry for leading communication agencies for over seven years. During which, I worked with major brands such as Microsoft, Lenovo, Canon, Logitech, Invisalign and many more. In late 2016, I decided to take the plunge into the world of entrepreneurship and start my own content marketing practice.

What excites you most about your industry?
What excites me is that I’m at the forefront of a rising trend (content marketing) and one that is going to stay.

What’s your connection to Asia?
Although social media and content marketing is a fairly matured practice in Asia, there was a lack of online marketing resources dedicated to the Asian market and most marketing resource sites out there are written for the U.S. market. I decided set up That Content Guy – an online marketing resource publication written from an Asian perspective.

Favourite city in Asia for business and why?
Singapore, it has a safe and strategic location and citizens are proficient in both English and Mandarin which I feel will be the main global business languages for a long time coming.

What’s the best piece of advice you ever received?
Robert Herjavec said this to one of the entrepreneurs on shark tank; “A goal without a timeline is just a dream.” You can have the grandest vision but without setting a deadline to realise that vision, it’s only a fantasy.

Who inspires you?
Mark Cuban

What have you just learnt recently that blew you away?
Getting an investment for your business isn’t necessarily a good thing, when you receive an investment you are not just giving away a piece of your business, you give away your freedom to make your own decisions. If you want an investment, you need to be ready for one.

If you had your time again, what would you do differently?
I started my entrepreneurship journey at 35 and as someone who is married, I have a lot of accountability and there is always this fear of losing. Thus, if I had my chance again I would have dived in as early as possible, way before I even had a girlfriend, then I would have nothing to lose.

How do you unwind?
Netflix and Chill

Favourite Asian destination for relaxation? Why?
Japan! Beautiful and safe country with loads of great food.

Everyone in business should read this book:
Start With Why: How Great Leaders Inspire Everyone to Take Action

Shameless plug for your business:
That Content Guy is a platform that aims to advocate and inspire the progress of value driven content marketing practices. We share insightful and practical guides which marketers and business owners can take reference from as well as the best content marketing case studies in Asia and around the world.

How can people connect with you?
They can check out my content on or simply connect with me on Facebook:

Twitter handle?

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
Download free copies of his books here:

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