Lex is the founder of a digital agency, a couple of e-commerce businesses and he has just started a gaming, tech, blockchain business, Bountie.io which is his main focus.

What’s your story?
I’m a workaholic, not because I’m forced to but I absolutely love the grind. I may be conditioned due to my previous gaming experience. We as gamers have to play long hours everyday to level up as the difficulty increases. Everything I do right now is a step towards the greater good.
I’m the founder of a boutique Digital Agency and a couple of e-Commerce businesses. I have been in tech for more than 10 years. Those businesses are currently automated to hand to my partners so I can solely focus on Bountie.io.

What excites you most about your industry?
Bountie is in the Gaming/eSports/Technology/Cryptocurrency/Blockchain industry. It’s a combination of all the things I love to do and have been doing since I was young. Right now it’s at the forefront of the world’s economy.
I love the crazy pace, the hype and the future of this industry and it’s drawing the best and the brightest, the upcoming generation that will be the leaders of our future.
Everyday there’s something new, different and revolutionary happening.

What’s your connection to Asia?
I was born and raised in Singapore. I have been to most parts of Asia and I have been learning and observing other cultures, languages and lifestyles. I have also been to Europe and America. I still love the diversity here.

Favourite city in Asia for business and why?
Singapore of course. It’s one of the many cities that’s truly efficient, meritocratic and frictionless. The only con is that it’s too small! Other than that, I love Singapore. We have great infrastructure and support. Low corporate taxes as well.

What’s the best piece of advice you ever received?
Live each day as if it’s my last. By Steve Jobs in his 2005 commencement speech in Stanford. Although I didn’t receive it personally, I took it to heart. I listened to that speech multiple times, sometimes putting it on repeat whilst I was working. I really believe in giving everything I have every single moment of my life. Because life is so fragile, you’ll never know when your last day is. So I live everyday without regrets.

Who inspires you?
As above, Steve Jobs. He has an amazing story. I read his biography, watched a keynote presentation by him, saw the movie about him. His ideology and way of life inspires me. His attention to detail and perfectionist mindset, resulting in a legacy that’s still impacting our lives until now.

What have you just learnt recently that blew you away?
It was from someone whom I just knew for an hour. He told me that if I can find happiness in the same thing that makes me sad, that’s when I truly would be happy. I didn’t understand until he explained further.
An occurrence may result in a few reactions to a person. You can either look at the positive side or negative side, both are dependant on you personally. For example, a difficult boss may result in you becoming a more detailed employee, but you only think about how miserable your life is under him.

If you had your time again, what would you do differently?
I would do all this again, if not I wouldn’t be at the stage where I am at currently and where I will be in the future. I believe every single step of the way resulted in who and what I am presently. The tough times I have been through, regardless of how bad it was back then, made me stronger. If I could go back and change it, take the easy way out, I’ll be a softer person now.

How do you unwind?
I have been practicing yoga and meditation for about 3 years now. These two activities allow me to slow down and maintain a sane mind from my 14-16 hours of work, Monday to Sunday. I would strongly encourage anyone interested to try a “Calm” mobile app, it has free content for you to try before purchasing their premium content.

Favourite Asian destination for relaxation? Why?
Langkawi Island in Malaysia. I unknowingly booked a flight there for my wife’s birthday about 2 years ago because it has a Starwood Hotel (I’m a platinum member). When I reached there I understood why it was one of the best islands to visit in Asia. The best experience I had was the island hopping on jet skis. We could ride fast and there weren’t caps like other touristy places and across huge distances with the guide. The waters were also clean and clear. A perfect getaway.

Everyone in business should read this book:
Tools of Titans by Tim Ferris. One of the many books of our time that would remain as a timeless classic for entrepreneurs and business owners. Great interview questions which reveal deep insights into the inner workings of each and every one of his guests. He also asks some similar questions to multiple guests, from there the reader is able to distinguish that there isn’t one fixed method that the successful people follow, but each of them have a different path. So follow the ones that resonate with you and you’ll still be able to reach the point of success.

Shameless plug for your business:
1. Advisors and Mentors – Industry experts who have been there and done that. We need your wisdom and guidance through this challenging path.
2. Investors – In order to achieve what we aim to in our projected timeline and pace, we need more money to give us the runway and fuel to do it.
3. Team members – We are expanding at breakneck speed, from 2 guys to now 24 people working to make Bountie a success. But in order to increase the speed of growth, we need more “A” players who share our vision and are willing to work hard together to make this happen.

How can people connect with you?
It’s usually the case if you want to reach out to people in a company, by emailing [email protected]. So make a guess, drinks on me for the right answer.

Twitter handle?
Unfortunately I do not have Twitter nor Instagram. I do have Facebook (https://www.facebook.com/lexfromhotmail) and LinkedIn (https://www.linkedin.com/in/lexna/) if you wish to connect via social. From there we can connect and chat further!

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
Download free copies of his books here: www.callumlaing.com

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