Dr. Norris Krueger talks to everyone, especially people on the “elevator.” He believes networking is key when growing a business.

What’s your story?
I’m a recovering Caltech physics major and tech entrepreneur, who turned into a leading entrepreneurship academic. I’m now an ecosystem builder and experiential educator. I spent the last 15 years in glorious Boise, Idaho while getting to travel and speak at various events across Idaho. I’m a senior subject matter expert for OECD and EU on entrepreneurial learning and on entrepreneurial ecosystems.

What is your involvement with Investment?
Today, I’m primarily coaching and mentoring entrepreneurs but I started out with an investment banker focus on portfolio strategy and forecasting.

How did that come about?
I went to grad school to study forecasting and got recruited by Ohio State’s chair in entrepreneurship, the legendary Al Shapero. I interned with a local VC firm. Soon I was immersed in a semiconductor production equipment startup, helping my technical cofounder by revising his 200 page business plan [back when business plans were a thing] to something readable. That landed a key angel investor. I kept critiquing business plans with a certain knack of finding the fatal flaw. I returned to academe, building an entrepreneurship program that won 6 national and 2 global best practice awards. Now I help entrepreneurs to grow.

What are some of the key things you have learnt about Investing?
The need to educate both sides. I am not terribly amazed when entrepreneurs simply do not understand how to purse money (and when) but I am often amazed by veteran investors who also do not understand the process as well as they should. Moreover, many other key players in the entrepreneurial ecosystem are also under- and ill-informed. Simply educating everyone on what makes entrepreneurial investment work for all concerned, is something that we all need to do more of.

What mistakes do you see less experienced investors making?
“Never confuse brains with a bull market.” Something I learned in equity markets applies equally here. A successful investment need not mean I’m terribly smart. I see veteran investors always rethinking their methods. In short, we don’t learn from our mistakes and we don’t learn from our successes – unless we work at it!

Similarly, the data on angels in North America suggests that it is all too easy to get hung up on trying for that 10X hit. Pushing entrepreneurs too hard is counterproductive. On the other hand, there is no shortage of US angels who seem to be playing at angel investment. There’s nothing wrong with having a lot of fun but you owe it to your investees to be serious.

What mistakes do you see Entrepreneurs making?
Biggest mistake, not bootstrapping. Getting outside equity may be sexy and growth accelerating but was it worth giving up equity early? (Inc. magazine’s annual list of the 500 fastest growing firms always shows that almost all of them are bootstrapped.) Number two, not understanding that once you take someone else’s money, it’s not really your company any more. A close number three, why don’t entrepreneurs do their homework on the people helping them, whether mentors or investors?

What’s the best piece of advice you ever received?
Never settle for just one piece of advice? If I did pick one: “Always talk to people on elevators.” It’s not a cliche, you really can learn from everyone and you never know who they know. It’s no longer “6 degrees of separation from Kevin Bacon”, it’s more like 3.

What advice would you give to those seeking funding?
DO YOUR HOMEWORK! On your customers. On your industry. On your mentors. On your investors.

Who inspires you?
The resilient. I’m persistent but am I just stubborn? I admire anyone I can learn from… and that’s pretty much everyone.

What have you just learnt recently that blew you away?
Changes daily! I follow many science/tech blogs and something incredible pops up almost daily. I read a great deal of science fiction in my younger days; now I’m living IN those stories. If I had to pick one: LIGO. LIGO is the Laser Interferometer Gravitational Observatory… The people who discovered/proved the existence of gravity waves. This is beyond awesome.

What business book do you recommend the most?
The one I write! Seriously, though, Peter Drucker’s 1993 Innovation and Entrepreneurship is one I give people. It’s a good place to start. Brad Feld’s 2012 Startup Communities is my other go-to gift book. But I’d also recommend the websites out there that curate the best stuff: the Kauffman Foundation’s entrepreneurship.org, Stanford’s EdCorner (videos galore), Alex Osterwalder’s Strategyzer.com.

Shameless plug for your business/organisation:
Nobody knows more about how to grow entrepreneurs, whether it’s by growing the entrepreneurial mindset through deep experiential learning or whether by growing a healthy entrepreneurial ecosystem that’s bottom-up and entrepreneur-led. There are plenty of people who know as much, though and, yes, some do know more; but many are my friends and I know almost all of them.. And I keep meeting new ones on the elevator!

P.S. I am also working with the incredible Joe Bonocore (4 Silicon Valley startups, 4 significant exits) and I am learning so much from him. Check him out on LinkedIn!

How can people connect with you?
Email: [email protected] or [email protected]
Phone/WhatsApp/WeChat: +1 208 440 3747
Skype: norris.krueger
My blog: http://bit.ly/NKblog2a
My presentations: http://bit.ly/NKpres

Social Media profiles?
LinkedIn: https://www.linkedin.com/in/norriskrueger/
Facebook: https://www.facebook.com/norris.krueger
Twitter: https://twitter.com/entrep_thinking

This article is part of the World Business Angel Forum media partnership with AsianEntrepreneur.org

If you would like more information about WBAF, please contact Callum Laing WBAF High Commissioner for Singapore. [email protected]

Recently Published

Key Takeaway: Intelligence is a crucial factor in determining one’s wealth, as it contributes to economic and professional success. It is the best predictor of both educational achievement and work performance, and academic and professional success are a fairly good forecaster of income. However, not all highly intelligent people are primarily driven by a desire […]

Top Picks

Key Takeaway: China’s national champions for semiconductor design and manufacturing, HiSilicon and Semiconductor Manufacturing International Corporation (SMIC), are making waves in Washington. Huawei’s launch of the Huawei Mate 60 smartphone in August 2023 showed that Chinese self-sufficiency in HiSilicon’s semiconductor design and SMIC’s manufacturing capabilities were catching up at an alarming pace. The US has […]
Key Takeaway: Tech industry leaders are discussing the convergence between humans and machines, inspired by transhumanism. Elon Musk’s company Neuralink aims to facilitate this convergence, aiming to prevent humans from being left behind in technology advancements. Transhumanists advocate for the three “supers” of superintelligence, superlongevity, and superhappiness. Companies like OpenAI, DeepMind, and Anthropic are racing […]
Key Takeaway: Racial and gender bias in artificial intelligence algorithms and language models has been a concern in social robots, which are designed to interact with diverse groups of people. Socially assistive robotics aims to create machines that will help people help themselves, but these robots often do not reflect basic aspects of society’s diversity. […]
Key Takeaway: 13-year-old Willis Gibson became the first human to beat the original Nintendo version of Tetris, dedicating his win to his father. Most gamers are not lazy or mindless, with memorable achievements ranging from heroic to bizarre. Speedrunning, a popular gaming subculture, involves players optimizing routes and exploiting glitches to complete games in minutes. […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics