Rebecca Cappelli Decided To Quit A Successful Career To Work In The Non-Profit Sector.

What’s your story? 
After a shift in consciousness, I decided to quit a successful career to work in a non-profit. I started the project Let us be Heroes to empower people to become a line of defense for their health, the planet and the animals. 

Things kind of escalated quickly from here, I have now become a sought after public speaker and award-winning filmmaker. My work aims to assist a collective consciousness awakening to alleviate human and non-human suffering.

What excites you most about your industry?
I love films and videos because of the scale of impact it can bring. It is a wonderful medium for anyone with a strong message. I also get to connect with incredible individuals so I am very blessed to be able to combine the purpose and execution of a vision.

What is your connection to Asia?
I’m a French citizen and a mandarin speaking professional, I have lived in Asia for over 17 years including Beijing, Shanghai, Hong Kong and now Singapore. 

I started learning Chinese mandarin when I was 11 years old – that is when I visited China for the first time, and then I lived in Beijing when I was 18. At that time everyone was laughing at me for learning Chinese. I was a Chinese French interpreter from the age of 20 years old and was working proficiently in Chinese during my years in Shanghai. 

My connection with Asia started earlier as my father spoke fluent Hindi, Tamil and Japanese amongst other languages, so I was exposed to different cultures from when I was an infant.

Favourite city in Asia for business and why?
For business it has to be Shanghai, the city is unique, the pace is exhilarating and everyone is open to doing business. I enjoy working in a non-profit capacity in Singapore since the country is supportive of innovation in plant-based protein and sustainability initiatives. 

What’s the best piece of advice you ever received?
“If you are excellent, you will always have your pick for a job.” – from a teacher in Paris I’ve had in my twenties. My personality is no matter what I do, I strive for excellence, or I don’t do it at all. Yoda said “Do or don’t do, there is no try.” I live by that. 

Who inspires you?
People who are a force of good and fight for the truth. The activist and philanthropist Philip Wollen, Paul Watson the founder of Sea Shepherd, my friend Peter Hammarstedt who leads campaigns for Sea Shepherd. I recently interviewed sustainability activist Bandana Tewari and she is a gem. I am also incredibly inspired by people who show outstanding strength in the face of adversity, immigrants, workers, mothers, investigators.

What have you just learnt recently that blew you away? 
I have been working on a feature documentary on the fashion industry and I did not expect to discover as much as I did. I can’t disclose much yet, but one fact: we kill at least 1.5 billion animals every single year for fashion.

If you had your time again, what would you do differently? 
I would not take doing business for others so seriously 🙂

How do you unwind?
I hike alone and stop to listen to the birds or observe a wild animal. Photographing rescued animals brings me balance when I focus on the individuals saved from humans.

Favourite Asian destination for relaxation? Why?
We were fortunate to be in Sri Lanka before the travel bans, and I fell in love. My parents lived there 40 years ago and everything from the people, the energy of the island and the flavors of the local produce is outstanding. From beach to jungle this is truly a place to reconnect with nature.

Everyone in business should read this book: 
Rather than reading a book, everyone in business should go outside of their business and connect with people who need help. 

But if it really has to be a book, Relentless by Tim Grover. I’m reading One Million Followers by Brendan Kane at the moment.

Shameless plug for your business:
Just start following me on social media 🙂 and book me for a free talk to your business or school.

Social Media Links?

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To hear how entrepreneurs around the world overcome their challenges, search your favourite podcast platform for ‘CallumConnects‘ to hear a 5-minute daily breakdown.

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built, and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder and CEO of MBH Corporation PLC. He is the author of three best-selling books ‘Progressive Partnerships’, ‘Agglomerate’, and ‘Entrepreneurial Investing’.

Connect with Callum on Twitter and LinkedIn
Download free copies of his books at

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