Hungry Harvest is a Shark Tank-backed produce delivery service on a mission to fight food waste and end hunger. We source produce that would’ve otherwise gone to waste and deliver it in variety boxes to thousands of subscribers on a weekly basis. For every box we deliver, we subsidize 3 lbs of produce for food-insecure families.

Here I am on set, nearly two years ago, sweating through the Shark Tank.

Almost two years ago, on the set of Shark Tank, I told the Sharks about our initiative to fight hunger. For every box we sold, we donated 2–3 pounds of produce to local nonprofits.

Mr. Wonderful asked why we were doing this when we were unprofitable and at such a small scale. Mark Cuban jumped in and said ‘It’s a marketing expense!’

So I said: ‘Exactly!’

I was wrong.

At that point in my life, I didn’t know that solving hunger takes more than just regularly donating food.

It takes a solution that has four criteria. Healthy food has to be:

  1. Affordable
  2. Accessible
  3. In-demand
  4. Sustainable & scalable from a business perspective

About 10 months ago, I realized that we were not fulfilling our mission to the greatest capacity by simply donating food. We had to take more action, and dive deeper into this solution.

We decided to return to our roots.

I got my start selling ugly fruits and veggies by setting up produce stands at the University of Maryland, where I sold 5lb bags to students, faculty, and staff. The program grew to hundreds of weekly customers, and in May 2014 I launched a delivery-model of the same concept.

I thought — if this could work at my college, why can’t it work in public schools?

Last August, we opened our first Produce In A SNAP site at Franklin Square elementary, in the middle of a food desert. We sell 7–12lb bags to residents that don’t otherwise have access to affordable produce, for just $7. We also accept SNAP and EBT, hence “SNAP” in the program’s name.

The program has since taken off. We’ve sold over 3,000 bags and $30,000 in revenue in the seven months since the program got started. We’re expanding to two new sites per month.

PIAS stands are run by students, who are kept off the streets and away from other distractions when running the produce stands. They also make a stipend for running the stands. For many, it’s their first job.

The program is profitable as well, which is important to sustainably solving hunger. We’re using those profits to buy more EBT machines, hire more site managers, and expand to more schools. Eventually, we’ll expand to Washington DC, Philadelphia, and other cities.

This program is more than a ‘marketing expense.’ First, it’s not an expense at all. It’s actually a revenue stream. Second, it’s systematically solving hunger in Baltimore.

We looked at hunger as a business problem and not as a charity — and that philosophy led us to come up with a solution that actually solves hunger, not just for marketing purposes.

Oh, how wrong I was to think that fighting hunger was something we only did for marketing. It’s why we exist, and the PIAS program is our solution to wipe food deserts off the map in Baltimore, Philadelphia, DC, and other cities in the next five years.

_______________________________________________

About the Author

This article was written by Evan Lutz of Hacker Noon.

Recently Published

Key Takeaway: Slavoj Žižek, a philosopher and cultural theorist, has written numerous books on various topics, including philosophy, psychoanalysis, pop culture, and commentary on recent events. He is known for his controversial debate with Jordan Peterson in 2019 about the connection between Marxism, capitalism, and happiness. Žižek’s work often critiques political ideologies, which can explain […]
Key Takeaway: The discovery that physics is fine-tuned for life has been a topic of debate among physicists. The strength of dark energy, the force that powers the accelerating expansion of the universe, is considered the most plausible explanation for the fine-tuning of physics. However, experts in probability argue that multiverse theorists commit the inverse […]

Top Picks

Key Takeaway: Elon Musk, the world’s richest man, has a diverse career in space exploration, electric cars, AI, and social media. His biography, written by Walter Isaacson, covers events up to Space X’s unsuccessful Starship rocket launch in April 2023. Isaacson interviews Musk and uncovered newsworthy information, such as his Starlink satellite network’s crucial role […]
In June, an IBM computing executive claimed quantum computers were entering the “utility” phase, in which high-tech experimental devices become useful. In September, Australia’s Chief Scientist Cathy Foley went so far as to declare “the dawn of the quantum era”.  This week, Australian physicist Michelle Simmons won the nation’s top science award for her work on developing silicon-based […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.

Login

Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics