(Women on Top in Tech is a series about Women Founders, CEOs, and Leaders in technology. It aims to amplify and bring to the fore diversity in leadership in technology.)

Dawn Dickson is the Founder and CEO of PopCom, Inc. (formerly Solutions Vending, Inc.), the company behind PopCom Kiosks and the PopCom API, which provides a software solution to make vending machines more intelligent. She created the company after her own struggles to find vending machines that could sell her roll-up flat products, Flat Out of Heels, at high-traffic areas like airports.  She was awarded First place in the PowerMoves NOLA Big Break pitch Competition and second place in the 2016 SBA Innovate Her Challenge.

What makes you do what you do? 
I love solving big problems and working with amazing people to get it done.

How did you rise in the industry you are in?
After working in the vending industry for three years selling Flat Out of Heels in vending machines in airports and nightclubs, I was frustrated with the lack of data I was able to collect from my hardware. I also wanted more engaging and interactive experiences for my customers and after speaking with several retailers they felt the same way. That is when I decided to focus on PopCom and developing a software solution to solve the data problem in self-service retail.

Why did you take on this role/start this startup especially since this is perhaps a stretch or challenge for you (or viewed as one since you are not the usual leadership demographics)? 
The fact that I am not the usual, leadership demographic is the main reason why I was up for the challenge. The industry is in need of a change and I believe someone with a unique and different perspective and experience is needed. I look forward to collaborating with the industry leaders and veterans to build a product that everyone loves and finds value in.

Do you have a mentor that you look up to in your industries or did you look for one or how did that work? How did you make a match if you did, and how did you end up being mentored by him/her?
I am involved in several different industries and sectors – retail, self-service retail, hardware, software…so I have to learn a lot of information quickly.  There are several people that I look up to, follow their career, and seek advice from. I was fortunate to be able to participate in some of the country’s top accelerator and entrepreneurship development programs, including Techstars, Canopy Boulder, and the BIxel Exchange – the mentorship and network I gained from these programs has been invaluable and very instrumental in our progress.

Now as a leader how do you spot, develop, keep, grow and support your talent? 
I have learned that spotting talent takes time, it takes patience, and building relationships with people and networks to meet new people, most of my connections come from introductions. I focus on finding the right fit for the company culture, there is a lot of great talent out there, but the culture is different, I want us to be on the same wavelength. I am fortunate to have met some great people through the programs I was in that came on as mentors, advisors, and eventually full time team members. I take time to get to know my team individually and understand what their personal goals and ambitions are, ask them what their dream job looks like, understand their needs so they can be happy at work and be fulfilled. I believe in self-care and making mental health a priority, if a person is good within themselves they radiate positivity and are more productive.

Do you consciously or unconsciously support diversity and why?
I am a black woman so I am diversity. Naturally, we attract people we can relate to and have things in common, so I found that my team was heavily female and my diversity initiative was finding more men…when I thought about it I found it funny. Now I have a balanced team of men and women from diverse backgrounds, experiences, and perspectives which is exciting.

What is your take on what it takes to be a great leader in your industry and as a general rule of thumb? 
To be a great leader you have to be a team player, my rule is I never ask someone to do something that I would not do myself. I also have a rule to give the team the freedom and flexibility to work when and how they are most productive. That means some of us working different hours and being in the office different days, but happy team builds the dream!

Advice for others?
My advice is never give up if you believe in it. I started my company selling shoes in vending machines in 2011, it took me 7 years, a few failed hardware attempts, and many people telling me it would not work because the market was not ready. I was patient and what I believed would happen is happening. In May PopCom is bringing the PopShop to market, a next gen smart vending machine to sell and sample products. Our API will be ready in July and for the first time vending machine and kiosk owners can understand their conversion rates and have the level of data and analytics available that eCommerce stores have, but better. It has been a long journey and I feel it is just getting started, but I am only here because I never gave up.


If you’d like to get in touch with Dawn Dickson, please feel free to reach out to her on LinkedIn: https://www.linkedin.com/in/dawndickson/

To learn more about PopCom, please click here.

http://marionneubronner.com/

Recently Published

Key Takeaway: Cosmology is facing a series of uncertainties due to inconsistent predictions of the standard model, which posits the universe is composed of 68.3% dark energy, 26.8% dark matter, and 4.9% ordinary matter. The Hubble constant, which describes the rate of the universe’s expansion, has been a significant issue, with some scientists using different […]
Key Takeaway: Pony Ma, co-founder of Tencent Holdings, has regained the title of China’s richest individual with a net worth of over A$65 billion. His rise reflects Beijing’s control over its private sector, which aligns with the state’s goals in China’s unique “socialist market economy.” Tencent’s success, including the AAA video game “Black Myth: Wukong,” […]

Top Picks

Key Takeaway: Inclusive wealth, a concept that includes not just economic output but also natural resources, human skills, and social networks, is gaining traction among international institutions like the World Bank and the United Nations Environment Programme (UNEP). This broader measure of a nation’s well-being aims to address the limitations of GDP, which focuses only […]
Key Takeaway: The “no-sleep challenge” has become a dangerous trend on social media, with some individuals trying to break world records for consecutive days without sleep. Sleep is essential for survival, as it helps the body repair itself and prevents health problems like depression, diabetes, heart disease, obesity, and a shortened lifespan. Chronic sleep deprivation […]
Key Takeaway: China’s Chang’e 5 mission has challenged long-held assumptions about the Moon’s volcanic past, suggesting eruptions occurred far more recently than expected. The lunar landscape might not have been as dormant as once believed, with volcanic activity on the Moon potentially being active as recently as 120 million years ago. The findings suggest that […]
Key Takeaway: Sigmund Freud’s theory of sublimation aimed to explain why some people display extraordinary talent by transforming repressed sexual desires into creative or intellectual prowess. He believed that Leonardo da Vinci’s life and work exemplified this process, as he left many of his paintings unfinished and engaged in scientific experiments that derailed his artistic […]
Key Takeaway: High-altitude platform stations (HAPS) are emerging as a new frontier in communications technology, offering a unique blend of accessibility and affordability. Positioned between 4 and 30 miles above Earth, these stations bring telecommunications equipment closer to the surface than satellites, resulting in stronger, higher-capacity signals. Researchers have demonstrated that HAPS could provide high-speed […]

Trending

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.

Login

Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics