To Yong Ng, a beginner’s spirit in business is important. Running a design outfit, he keeps his sanity and spirit by skating.

What’s your story?
I started my journey as a skate rat and now I run a small design outfit aiming to better the way we experience design.

What excites you most about your industry?
It’s always been about the possibilities of doing something amazing that others can enjoy.

What’s your connection to Asia?
Born and raised in Singapore; deeply rooted into this hodgepodge that makes our individuality.

603871_307148132710149_605825944_n SHENTONISTA_Yong_Singpore_Designer_Shirt_Muji_Jacket_thrifted_Pants_Uniqlo_Shoes_Dr._Martens_Bag_Dr._Martens_17_March_2015_170315_UNIFORM_2

Favourite city in Asia for business and why?
Singapore; the ease and transparency is something we haven’t experienced elsewhere yet.

What’s the best piece of advice you ever received?
Never forget your beginner’s spirit.

Who inspires you?
People who remain strong against adversity in their journey, those who stay on the fringe and those who show the world an alternative way of seeing.

What have you just learnt recently that blew you away?
It may just be possible to achieve some resemblance of balance in life.

If you had your time again, what would you do differently?
I would have studied much harder and took more time off for travelling.

How do you unwind?
I spend most evenings at a bar near the office and I spend Sundays skateboarding with my mates.

Favourite Asian destination for relaxation? Why?
Taipei; the creative energy there is very infectious.

Everyone in business should read this book:
A Designer’s Art by Paul Rand

Shameless plug for your business:
Somewhere Else, anywhere but here and now; translating brands into experiences worth sharing.

How can people connect with you?

Twitter handle?

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:


Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <>

Connect with Callum here:
Get his free ‘Asia Snapshot’ report from

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