Bonnie Li uses her experience in anthropology and interest in exploring human interactions to run her business, Events Artisan, a luxury wedding planning company.

What’s your story?
I am Bonnie, named after the song “My Bonnie Lies Over The Ocean” by my sister, as it was one of her favourite songs from kindergarten. Being an anthropologist born in Hong Kong and having studied in the United Kingdom, I have a fond interest in exploring human interactions and cultural differences. I have always enjoyed organising get-togethers, where I find joy and excitement in applying customised details to escalate the specialness of an event. After graduation I became the lead planner at a luxury wedding planning company, and later founded Events Artisan, using my expertise and experience to create intimate celebrations, whilst enjoying the time flexibility of being self-employed.
What excites you most about your industry?
Seeing tears of joy in my client’s eyes. I truly believe that anyone can make someone cry, but it takes something unique to make one shed tears of joy. Whether it is a large scale wedding or an intimate birthday celebration, it touches me most not when the decoration is picture-perfect, nor when all vendors are on time. What excites me the most, is that because of the planner’s passionate effort, the client is able to be hands-off and immerse in the emotions brought together by everyone at the event.
What’s your connection to Asia?
Being an event planning specialist based in Hong Kong and experienced in destination weddings across Asia, I have established a network of hotels and suppliers in Hong Kong, China, Indonesia, Japan, Thailand, and more. Having being to boarding school in Brighton, I also have friends in different parts of Asia, including but not limited to Taiwan, Korea, India, Singapore and Malaysia. Fluent in English, Cantonese and Mandarin, one of my favourite things to do is to travel around and constantly look for inspirations from all around the world to further heighten my creativity.

Photo 2 Photo 3
Favourite city in Asia for business and why?
No doubt, it would have to be Hong Kong!
1. Efficiency – Hong Kong people love speed. Being a person who loves deadlines, I rejoice in getting things done in a timely manner. It is also because of this speedy culture that makes organising a wedding from scratch in a 3-week timeframe possible!

2. Reachable Distances – Everything in Hong Kong makes efficient use of space. It took me some time to get used to the limited space we have here, but it also means that any place, person or material can be reached within an hour from the CBD.
What’s the best piece of advice you ever received?
“Stay focussed. If you are persistent, you will get it.”
There will be different voices telling you what and how to do things. When filtering such information, don’t forget to stay focussed on why you decided to start up your own business, and what do you want to achieve from it. Through time I have accepted that only an entrepreneur can truly understand another entrepreneur and as such, some loved ones might not be able to understand your feelings and journey.
Who inspires you?
Jack Ma.
Having met him in person at a client’s wedding, Jack Ma is one of the most down-to-earth businessmen I have come across. He once said “Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.” He has a true rags-to-riches story but it did not come in a snap. The numerous rejections from school and career did not stop him in any way of dreaming bigger. Jack Ma is my inspiration to give my very best in whatever I do, and enjoy the rollercoaster journey that comes along. Whether I am considered successful or not, I plan to be humble and subtle, as this is how one gains the greatest respect from others.
What have you just learnt recently that blew you away?
Flying frogs, flying lemurs, flying lizards, flying snakes, and even flying squirrels exist! I have just returned from holiday in Langkawi and stayed at a resort nestled in 10 million-year-old rainforest. We had the pleasure of exploring the rainforest after dark, and experienced the unique sounds and enigmatic animals. It definitely caught my breath knowing we have been co-living with these special creatures for this long!
If you had your time again, what would you do differently?
I am a strong believer that everything happens for a reason, therefore I rarely look back to see “what I should have done differently.”
Nevertheless, if there was something I could have told my younger self, it would have been to hire admin staff right from the beginning of my start-up. Being cost-conscious is one thing, whilst having someone to take such tasks off my hands in order to allow me to focus on business development is equally (if not more) important!
How do you unwind?
To me, exercising is highly effective to unwind. I don’t consider myself a sporty person, though my tanned skin often creates such illusion. Wakeboarding and swimming are my pick, and every now and then I go scuba diving, where I can simply focus my mind on breathing in and out, nothing else.
Favourite Asian destination for relaxation? Why?
Chiang Mai in Thailand.
Being in the northern part of Thailand, Chiang Mai has the great benefit of being sunny during the day and yet breezy at night. It is culturally significant and there are things to do for relaxation that suit everybody such as cooking class, lantern release, zip lining, night bazaar, spa and more. Being a Sagittarian, how can I not love a place full of adventures!
Everyone in business should read this book:
“Outwitting the Devil: The Secret to Freedom and Success” by Napoleon Hill.
This book taught me a good lesson on how fear, procrastination, anger and jealousy stop us from realizing our goals.

Shameless plug for your business:
Events Artisan is experienced in events that are both intimate (below 20 guests) and large-scale (1000 guests and more). Our business culture is efficient, straightforward and with an enviable eye coordination. Our goal is to take care of every detail, and make your event truly enjoyable, heartwarming and a day worth reliving in your head.

How can people connect with you?
For Business:
Email: [email protected]


This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:


Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

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