Jamie Norris is the contracted marketing director who’s taking E-Blue into the North American gaming furniture and gears market.

”As a digital marketer and long time entrepreneur I was thrilled to be tasked with such an opportunity. Being a digital nomad and being able to work anywhere there is wifi” Jamie just couldn’t say no to this opportunity.

E-Blue is a 16x award winning gaming furniture and gaming gears company with deep roots and history in Asia, but is ready to take on the North American market.

Being the only company with 3 distinct product channels, Jamie feels that no one can compete with E-Blue Gaming. We have gaming furniture such as gaming desks and gaming chairs, but we also design and make our own line of gaming gears like keyboards, mice and headsets. And more tech and designs in the pipeline.

“What I’m most excited about though is the pro eSport arenas and gaming cafes that we are launching across North America” – Says Jamie

With nearly 200 already in Asia, we’re primped to redefine the cyber cafe in a big way that the US has not yet seen. Being charge of marketing I’m most thrilled to find and work with new talent and hope to sponsor some great gaming personalities.


In your own words what do you do?

I handle everything from Social Media Management, Paid Marketing Campaigns, Brand Partner Outreach, and E-commerce sales

What led you to your current role?

I’ve been an Entrepreneur since 2004. I built my own e-com store for skateboard gear and that started a hunger and drive for knowledge to build an internet empire.
Since then, I’ve done everything from E-commerce, Domain Flipping, Affiliate Marketing, Website Flipping, Local City Directories, and partnering in a Domino’s Pizza Franchise.

Along the way I spent thousands of hours and tens of thousands of dollars learning about Digital Marketing and business. It’s an obsession. So I started a side business doing Digital Marketing for people which lead to being contracted by E-Blue to handle their North American expansion.

Could you walk us through your process of developing your business?

E-Blue is only just expanding into the North American market. We have many retailers and distributors in place, but we as a company haven’t had a presence here yet. That’s where I come in. We are building our headquarters in Arizona and have our distribution center in Los Angles.

Now that these areas are in place, I am focusing heavily on brand awareness and partner out reach campaigns, such as working with social media influencers.
We are also rolling out our third product channel which is esport arenas / gaming cafes.
This is a huge part of our expansion plans and laying down a solid foundation within the gaming communities across America.

Did you encounter any particular difficulties in the beginning?

I’m pretty new to the company but I can say that learning on the go is a little intimidating.
Not that the role itself is scary, in fact I absolutely love it but rather the fact I am learning about distribution and logistics on the fly. As a marketer, this excites me a great deal.

What is your long term plan?

My long term plan is to turn E-Blue into a house hold name. To be the go to brand of choice for gamers and Entrepreneurs across north America.

That might seem like a large task, but with the things we have in the pipe line, licensing deals and technology being designed, I believe it’s way more than achievable.

Could you share with us some industry insights?

The global gaming industry is one of the fastest growing sectors in the world.
With over 25 billion coming from the US in 2016 alone, the room for growth and advancement is endless.

A new growth sector in the gaming market place is eSports. People from the ages of 15-39 who game and play competitively are a huge part of our plans.

This demographic of people enjoy leaving the house and playing in groups of people at designated locations and events.

Getting the consumer out of their home and into real world locations to continue with their fun and spending habits is the next industry evolution.

What are some important lessons you’ve learnt about business?

I’ve met many people along the way who tried and failed to start a business. They give up on their dream at the first failure. Seeing it happen so many times I realize that entrepreneurship can’t be taught. You can’t take a class on business and all of sudden be a business person.

Entrepreneurial spirit is something you’re born with. You have a deep desire to learn, to overcome, to help others, to create, to inspire, to achieve and also to fail.
Because as an entrepreneur it’s simply a lesson and not a failure. If you don’t have that something burning inside of you, don’t try to start a business.

Any tips for achieving success?

In the 12+ years I’ve been an entrepreneur, I failed many times. I lost money, I lost friends and sometimes felt like I was losing my mind. But I never gave up, I didn’t let negative people tell me what I could and couldn’t do and I built a strong network of like minded people around myself. I continued to invest in myself, to continue reading new books and developing my skill set. I think that’s the key to my success and it could be the key to anyone elses. – Don’t give up, always trust yourself, always pursue new knowledge and surround yourself with the type of people you want to be like. It’s those people that keep you grounded and help keep your vision in place.




Recently Published

Key Takeaways: The phenomenon of some fireflies’ flash synchrony has puzzled scientists for over a century. The phenomenon piqued the curiosity of many, including mathematicians Daniel Abrams and Steven Strogatz, who named it “chimera” In Greek mythology, the Chimera was a hybrid monster made of parts of incongruous animals – so a fitting name for […]

Top Picks

Key Takeaways: Albert Einstein’s theory of general relativity has been remarkably successful in describing the gravity of stars and planets. However, gaps in our understanding start to appear when we try to apply it to extremely small distances, where the laws of quantum mechanics operate. A new study, published in Nature Astronomy, has now tested […]
Key Takeaways: Digital money is a form of currency that uses computer networks to make payments. It is not the digital nature of cryptocurrencies that differentiate them from digital money, but how they ensure the ownership of digital property that mark them as transformational. The Counter Currency Laboratory, a new initiative based in the Department […]
Key Takeaways: For many people, Buddhism appears to be uniquely compatible with modern lifestyles and world views. Buddhist mindfulness has influenced many schools of contemporary psychology. Buddhist philosophy embraces constant change and the inherent impermanence of all things. The 19th century Burmese monk Ledi Sayadawtravelled the nation teaching meditation and founding study groups. The forms […]
Key Takeaways: Elon Musk proposed a range of controversial changes to the Twitter platform. One of the ideas was to charge US$8 a month to obtain a verified status. The paid verification change has already been rolled out in several countries, including Australia, under the Twitter Blue subscription service. Musk’s proposal is not only misguided […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.

Latest Titles


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics