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The Secret Behind The Success Of Logan Paul’s Prime

Key Takeaways: Prime Hydration has become popular due to its founders’ audience engagement and savvy use of YouTube’s algorithmic networks. Logan Paul and KSI have used their audience engagement strategies and savvy use of YouTube’s algorithmic networks to create a hugely popular brand, creating a blueprint for other content creators. YouTubers Logan Paul and KSI […]

LATEST Articles from EMPIRICS

  1. ART & DESIGN
  2. CULTURE
  3. EDITOR'S PICK

The Life Story Of Nobel Prize Winner Kenzaburo Oe

Key Takeaways: Kenzaburō Ōe was a literary giant who criticised factors damaging democracy and human rights in Japan, including nationalistic governmental policies, atomic power plants, and the imperial system. His early work explored the relationship between disenfranchised individuals and authoritarian power. Ōe’s “ambiguity” in Japan was a response to Kawabata’s “beautiful” representation, highlighting the multiplicity […]

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  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

The Marketing Secrets Of Barbie’s Success

Key Takeaway: Barbie is one of America’s most trusted brands, with worldwide sales of US$1.5 billion in 2022 and a brand value of US$590 million. Mattel has used a “multiply” strategy to increase brand visibility and storytelling tactics to sustain interest in the brand. Mattel’s strategy of targeting older consumers through nostalgia and designer and […]
  1. EDITOR'S PICK
  2. STRATEGY
  3. TECHNOLOGY

How Netflix Uses Data Science To Produce Amazing Shows

Key Takeaways: Netflix has released hundreds of Originals and plans to spend $8 billion over the next year on content. Each production is a mountain of operational and logistical challenges that consumes and produces tremendous amounts of data. At Netflix’s scale, this is further amplified to levels seldom encountered before in the history of entertainment. […]
  1. CULTURE
  2. EDITOR'S PICK
  3. STRATEGY

Leadership Lessons From Game Of Thrones & House Of The Dragon

As anybody who has been in a leadership position knows, no single style fits every situation. In my book, Management Lessons from Game of Thrones: Organization Theory and Strategy in Westeros, I examine how characters, organisations and situations in that fictional world have surprising parallels to the way business is done in the real world. I […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

The Strategies Of Tech Giants For Economic Downturn

Key Takeaways: Rising inflation and looming recessions are squeezing household finances, but businesses also worry about an economic downturn. With the Standard & Poor’s 500 stock market index down 17% in the year to date, and the Nasdaq 100 tech sector index down 33%, market uncertainties can affect a company’s ability or willingness to spend […]
  1. EDITOR'S PICK
  2. FINANCE
  3. STRATEGY
  4. TECHNOLOGY

From GameStop To Crypto: How To Protect Yourself From Hype

Key Takeaways: Recent rallies in stocks popularised on social media have attracted increasing numbers of investors looking to these so-called “meme stocks” for quick returns. And with recessions looming around the world, the danger is becoming even more acute. Investors should learn a lesson from the GameStop story. Consumers have learned to be more wary […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. SOCIOLOGY
  4. STRATEGY

Prediction Markets: How To Predict The Future

Key Takeaways: Wikipedia posits a handful of contenders for Physiology or Medicine, about 20 different possible winners for the Peace Prize and several dozen potential winners of the Literature Prize. Each stock’s price is tied to a different event happening in the future. Despite using different devices to keep up engagement, such as leader boards […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP

5 Reasons Why The 4 Day Work Week Won’t Work

The four-day working week continues to gain momentum, with pilots taking place in the UK, Ireland, US, Canada and Australia. Over six-month periods between February and November, employees at participating businesses are working only 80% of their time but still receiving 100% of their salary and benefits. These schemes, which are being driven by non-profit coalition 4 Day Week Global, […]

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  1. ART & DESIGN
  2. EDITOR'S PICK
  3. PHILOSOPHY
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The Role Of Art In Shaping A.I. Ethics

Think back to when you were in school learning about Greek mythology or the Industrial Revolution. Weaved into those “dry” textbooks and lectures were brilliant pieces of art—paintings, sculptures, or architecture—that brought to life the moments and ideas that would otherwise appear distant and dull.  Art is an important tool for educating society about our […]

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  1. BUSINESS & ECONOMICS
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  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY

Commercial Persuasion And How Its Affecting Your Brain

Protect your brain from commercial persuasion. Free yourself of reacting emotionally to what the media is putting in front of you. Rewind to the 1960s and the golden age of advertising. If we want to be kind, the advertorial zeitgeist could be described as “aspirational”. The blooming Madison Avenue lifestyle ads were intentionally designed to […]
  1. EDITOR'S PICK
  2. STRATEGY

Using Startups to Identify Emerging Consumer Needs

Startups are the leading (and yes, sometimes “bleeding”) edge of innovation: they’re small bets on the future, or predictions about what customers will demand. Tracking these bets is an important part of consumer research and can help your team anticipate changing market conditions. How to Monitor Startups for Emerging Consumer Trends Find relevant startups. Research startups that are in […]

EXPERT INTERVIEWS BY EMPIRICS

  1. CALLUM CONNECTS
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Sir Angel Redoble – Group Chief Information Security Officer at PLDT Group & Smart Communications

This article was originally published here: Sir Angel Redoble – Group Chief Information Security Officer at PLDT Group & Smart Communications Sir Angel Redoble’s determination to make cyberspace a safer place is what has driven him to create an organisation dedicated to that goal. What’s your story? Today, I am the Group Chief Information Security […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub

This article was originally published here: Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub Terence Clarke believes that everyone has the answers to life’s questions and, as a coach, it is for him to help them find them. What’s your story? Born in Ireland, I grew up in England and I’ve lived and studied […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Sharmin Prince – Founder & Executive Director Eagles Empowered to Soar

This article was originally published here: Sharmin Prince – Founder & Executive Director Eagles Empowered to Soar Sharmin Prince is committed to helping others reach their full potential. What’s your story? I am Sharmin Prince, a woman who has persevered through many hardships, yet still has an optimistic view of the future. I am not […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Colin Thompson – Founder of Oligye Enterprises

This article was originally published here: Colin Thompson – Founder of Oligye Enterprises Realising that the effect of motivational speaking was short-lived, Colin Thompson moved into life coaching to enable him to make a greater difference to clients lives. What’s your story? After several years of practice, I developed the ability to visualize my wiser-elder-self. […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Mohamed Abdullah – CEO of Hobbs Holdings & the Owner of the Canadian 2 For 1 Pizza in Singapore

This article was originally published here: Mohamed Abdullah – CEO of Hobbs Holdings & the Owner of the Canadian 2 For 1 Pizza in Singapore Despite having been serving his particular brand of pizza for 17 years, eating them with friends and family is still Mohamed Abdullah’s favourite way to unwind. What’s your story? My […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Bentley Cheng – Founder of FinStyle app and Infinite Digital Solutions

This article was originally published here: Bentley Cheng – Founder of FinStyle app and Infinite Digital Solutions Bentley Cheng enjoys being a disrupter and has created a business where he can do that in the financial sector. What’s your story? I am the founder of FinStyle app and Infinite Digital Solutions. Understanding the stigma that […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Chanequa Strickland – Founder & CEO of Strickland’s House Of Herbs Co

This article was originally published here: Chanequa Strickland – Founder & CEO of Strickland’s House Of Herbs Co A love of farming has given Chenequa Strickland the opportunity to create a herbal business. What’s your story? I’ve always been into farming so I dedicated the last 17 years to farming things such as winter wheat, […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Griffin Graham – Co-Founder & President, Community Nest Foundation

This article was originally published here: Griffin Graham – Co-Founder & President, Community Nest Foundation Griffin Graham’s commitment to enhancing the quality of life of disenfranchised people has led to the formation of a community resource. What’s your story? I grew up in Brooklyn, New York in an impoverished and abusive home environment and in […]

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  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

The Evolving Perceptions of Digital Transformation

I started including digital transformation on my teaching courses just over four years ago, a year later creating a standalone program; although many of the ideas had been there for a long time. Companies were becoming increasingly aware that digitalization and technology were already part of their customers’ lives, and understood that they would have […]
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