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Whatever happens in the coming weeks, President Volodymyr Zelenskyy will go down as the face of Ukrainian resilience during the Russian invasion of his country.  His response to the Russian invasion of his country has been widely praised, both at home and abroad. His speech to the European Parliament in early March received a standing ovation. Western press […]
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After another punishing year dominated by COVID, the omicron threat appears to be receding and many people may now be looking at the beginning of the end of the pandemic. But the fallout from COVID will still pose huge challenges in 2022 in terms of economic growth, supply chain issues, labour shortages and employee confidence.  As ever, effective leadership […]
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See a container of Cup Noodles at a convenience store and you might think of dorm rooms and cheap calories.  But there was a time when eating from the product’s iconic packaging exuded cosmopolitanism, when the on-the-go meal symbolized possibility – a Japanese industrial food with an American flair.  Cup Noodles – first marketed in […]
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UK cosmetics company Lush has announced its decision to leave Facebook, Instagram, TikTok and Snapchat, saying its decision reflects concerns about the alleged effects of these social networks on the mental health of their users. The brand will maintain its presence on Twitter and YouTube. Lush has more than 900 stores worldwide, and some 10.6 million followers between Facebook […]
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A highly critical article in The Verge, “Hey Siri, what happened?”, discusses an issue many of us have been observing for some time: that Apple’s home assistant is noticeably less intelligent and more limited than its competitors such as Alexa or Google Assistant. The usage test confirms it: ten years after Siri’s introduction, if you […]
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In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […]
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As a venture capital firm, we see thousands of entrepreneurs pitch us their visionary ideas through sleek slide decks and engaging presentations, the result of hundreds of hours of research, preparation, and execution. At the same time, however, we see startup after startup falling into similar patterns surrounding a lack of product/market fit, the wrong […]

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How could you go from almost no traction and running out of money, to getting millions of visitors to your website? You could do like Crew accidentally did with Unsplash. Create an open source side project that directs millions of visitors to your paid product. At the beginning, when they were starting a marketplace for […]
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Over the years since its creation in 2007, Glassdoor, the site that allows employees of companies in the United States to anonymously provide information about their companies, even what they are paid, has become a reference source of unquestionable value, consulted by many candidates when considering job offers. The place a company occupies on Glassdoor’s annual […]
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An article in The Correspondent, “The new dot com bubble is here: it’s called online advertising”, discusses an oft-commented problem on this page: the valuation of advertising, the business that supports most internet content providers, based on meaningless metrics. There are many ways to measures metrics, and over time, advertisers have learned to manipulate them, […]

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This article was originally published here: TJ Neathery – Founder & CEO Best and Niche Marketing Being a storyteller who constantly asks why has led TJ Neathery into a career in marketing. What’s your story? I’ve always been fascinated with connecting people through storytelling. My academic journey led me through film studies toward an MFA […]
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This article was originally published here: Jaye Foo – Founder of Parlour Global & Creative Director of X10 Media Jaye Foo has created an NFT bar as a focus for expanding opportunities. What’s your story? I’ve been in the music, fashion and entertainment business the past 15 years having launched award winning creative spaces and […]
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