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//FEATURED KNOWLEDGE ON EMPIRICS.

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

Was Musk’s Twitter Rebrand To X The Right Move?

Key Takeaway: Twitter’s CEO, Elon Musk, has rebranded the platform X, abandoning the globally recognized Twitter brand and renaming it X.com. The rebrand aligns with Musk’s intention to make the platform more than a communication app, like Tencent’s popular WeChat app in China. The new X symbol is distinctive and expresses a sense of mystery. […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

The Marketing Secrets Of Barbie’s Success

Key Takeaway: Barbie is one of America’s most trusted brands, with worldwide sales of US$1.5 billion in 2022 and a brand value of US$590 million. Mattel has used a “multiply” strategy to increase brand visibility and storytelling tactics to sustain interest in the brand. Mattel’s strategy of targeting older consumers through nostalgia and designer and […]
  1. EDITOR'S PICK
  2. STRATEGY
  3. TECHNOLOGY

How Netflix Uses Data Science To Produce Amazing Shows

Key Takeaways: Netflix has released hundreds of Originals and plans to spend $8 billion over the next year on content. Each production is a mountain of operational and logistical challenges that consumes and produces tremendous amounts of data. At Netflix’s scale, this is further amplified to levels seldom encountered before in the history of entertainment. […]
  1. CULTURE
  2. EDITOR'S PICK
  3. STRATEGY

Leadership Lessons From Game Of Thrones & House Of The Dragon

As anybody who has been in a leadership position knows, no single style fits every situation. In my book, Management Lessons from Game of Thrones: Organization Theory and Strategy in Westeros, I examine how characters, organisations and situations in that fictional world have surprising parallels to the way business is done in the real world. I […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

The Strategies Of Tech Giants For Economic Downturn

Key Takeaways: Rising inflation and looming recessions are squeezing household finances, but businesses also worry about an economic downturn. With the Standard & Poor’s 500 stock market index down 17% in the year to date, and the Nasdaq 100 tech sector index down 33%, market uncertainties can affect a company’s ability or willingness to spend […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

Business Experts Weigh In On Coronavirus

Global concerns around COVID-19 (coronavirus) continue to mount, with consequences for health care, business, and society as a whole. The family of viruses can cause the common cold or more severe diseases including COVID-19, which first appeared in late 2019 in Wuhan, China. To identify the possible impacts of the virus, we recently spoke to […]

//CURATED INSIGHTS ON EMPIRICS.

  1. EDITOR'S PICK
  2. SCIENCE
  3. SOCIOLOGY

The Rule Of Truth: Fallacies & Pandemic

Alongside COVID-19 as a viral pandemic, the World Health Organization was quick to declare COVID-19 an infodemic, a superabundance of online and offline information with the potential to undermine public health efforts. Here, Dr. Elinor Carmi, Dr. Myrto Aloumpi and Dr. Elena Musi discuss how philosophical fallacies can be instrumentalised in response to the COVID-19 infodemic and assist those […]

//DISCOVER MORE ON EMPIRICS.

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

The Pain of Creativity

The title of this post is one of my absolute favorite quotes from Humans of New York, after the photographer questioned an interactive designer about how she created playful user experiences. I think it perfectly explains the process we go through when designing products. Whether we’re doing something original or simply trying to understand (and […]

EXPERT INTERVIEWS BY EMPIRICS

  1. CALLUM CONNECTS
  2. INTERVIEWS

Sir Angel Redoble – Group Chief Information Security Officer at PLDT Group & Smart Communications

This article was originally published here: Sir Angel Redoble – Group Chief Information Security Officer at PLDT Group & Smart Communications Sir Angel Redoble’s determination to make cyberspace a safer place is what has driven him to create an organisation dedicated to that goal. What’s your story? Today, I am the Group Chief Information Security […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub

This article was originally published here: Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub Terence Clarke believes that everyone has the answers to life’s questions and, as a coach, it is for him to help them find them. What’s your story? Born in Ireland, I grew up in England and I’ve lived and studied […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Sharmin Prince – Founder & Executive Director Eagles Empowered to Soar

This article was originally published here: Sharmin Prince – Founder & Executive Director Eagles Empowered to Soar Sharmin Prince is committed to helping others reach their full potential. What’s your story? I am Sharmin Prince, a woman who has persevered through many hardships, yet still has an optimistic view of the future. I am not […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Colin Thompson – Founder of Oligye Enterprises

This article was originally published here: Colin Thompson – Founder of Oligye Enterprises Realising that the effect of motivational speaking was short-lived, Colin Thompson moved into life coaching to enable him to make a greater difference to clients lives. What’s your story? After several years of practice, I developed the ability to visualize my wiser-elder-self. […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Mohamed Abdullah – CEO of Hobbs Holdings & the Owner of the Canadian 2 For 1 Pizza in Singapore

This article was originally published here: Mohamed Abdullah – CEO of Hobbs Holdings & the Owner of the Canadian 2 For 1 Pizza in Singapore Despite having been serving his particular brand of pizza for 17 years, eating them with friends and family is still Mohamed Abdullah’s favourite way to unwind. What’s your story? My […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Bentley Cheng – Founder of FinStyle app and Infinite Digital Solutions

This article was originally published here: Bentley Cheng – Founder of FinStyle app and Infinite Digital Solutions Bentley Cheng enjoys being a disrupter and has created a business where he can do that in the financial sector. What’s your story? I am the founder of FinStyle app and Infinite Digital Solutions. Understanding the stigma that […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Chanequa Strickland – Founder & CEO of Strickland’s House Of Herbs Co

This article was originally published here: Chanequa Strickland – Founder & CEO of Strickland’s House Of Herbs Co A love of farming has given Chenequa Strickland the opportunity to create a herbal business. What’s your story? I’ve always been into farming so I dedicated the last 17 years to farming things such as winter wheat, […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Griffin Graham – Co-Founder & President, Community Nest Foundation

This article was originally published here: Griffin Graham – Co-Founder & President, Community Nest Foundation Griffin Graham’s commitment to enhancing the quality of life of disenfranchised people has led to the formation of a community resource. What’s your story? I grew up in Brooklyn, New York in an impoverished and abusive home environment and in […]

//TRENDING ON EMPIRICS.

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY

Guide To Get A First Meeting With VCs

Fund raising can be a frustrating experience for entrepreneurs. Some entrepreneurs are natural salespeople that can raise money quickly at a good valuation but for most, raising investment is a long, stressful process that takes attention away from building the business. Given the sheer number of opportunities investors review, it’s no surprise that the majority […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

Business Experts Weigh In On Coronavirus

Global concerns around COVID-19 (coronavirus) continue to mount, with consequences for health care, business, and society as a whole. The family of viruses can cause the common cold or more severe diseases including COVID-19, which first appeared in late 2019 in Wuhan, China. To identify the possible impacts of the virus, we recently spoke to […]
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