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The Science Of Product Placements: How To Get It Right

In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […]
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  2. ENTREPRENEURSHIP
  3. STRATEGY

Imitation Does Not Always Work

LinkedIn has warned its advertisers that it is eliminating its video stories, thus becoming the second social network, after Twitter pulled the plug in July on Fleets, to realize that strategies based on literal copies of other social networks’ features don’t always pan out. When Instagram decided to copy Snapchat’s ephemeral stories format, it took a product from […]
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How To Accelerate Digital Transformation

Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […]
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  2. ENTREPRENEURSHIP
  3. MONEY & FINANCE
  4. STRATEGY

How To Succeed At Crowdfunding

Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STRATEGY

Branding Secrets From LEGO

Toymaker LEGO provides a great example of the brand-alignment and brand-building strategies explored in this module. Anyone who has wandered through the LEGO section of a toy store or a department store knows that the company understands its target audiences very well: young children (ages 1.5 to 11) who like to build things and parents […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. TECHNOLOGY

Is Apple Protecting Its Users Or Its Business Model?

Three US senators, two Democrats (Amy Klobuchar and Richard Blumenthal) and a Republican (Marsha Blackburn) have proposed a law, the Open App Markets Act, to limit the power of app stores, which could force Apple to allow users to install apps from other sources, while preventing it from forcing developers to use the official store’s billing system. In the case […]

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  1. EDITOR'S PICK
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How To Accelerate Digital Transformation

Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. MONEY & FINANCE

Will Bitcoin Replace The Dollar In El Salvador?

On Sept. 7, 2021, El Salvador will become the first country to make bitcoin legal tender. The government even went a step further in promoting the cryptocurrency’s use by giving US$30 in free bitcoins to citizens who sign up for its national digital wallet, known as “Chivo,” or “cool” in English. Foreigners who invest three bitcoins in the country – currently about $140,000 – […]
  1. EDITOR'S PICK
  2. ENTREPRENEURSHIP
  3. MONEY & FINANCE
  4. STRATEGY

How To Succeed At Crowdfunding

Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […]
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EXPERT INTERVIEWS BY EMPIRICS

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Vicki Beltz – Founder & CEO at vickibeltz.com

This article was originally published here: Vicki Beltz – Founder & CEO at vickibeltz.com Vicki Beltz is committed to introducing her clients to unexpected ways of securing their wealth. What’s your story? After another market correction, I questioned ever getting to “enough.” I couldn’t afford losing what I was working so hard to save. A […]
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Christian Espinosa – Founder and CEO of Christian Espinosa, LLC. & Managing Director of Cerberus Sentinel

This article was originally published here: X Christian Espinosa – Founder and CEO of Christian Espinosa, LLC. & Managing Director of Cerberus Sentinel What’s your story? After boredom with freelance work and a desire to contribute more, I founded Alpine Security, a cybersecurity company, in 2014. I quickly discovered in my entrepreneur journey that I […]
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Paul Carr – Founder & CEO of Paul Carr Consultancy Pte. Ltd.

This article was originally published here: Paul Carr – Founder & CEO of Paul Carr Consultancy Pte. Ltd. Using his background in news broadcasting, Paul Carr has taken on the challenge of training others how to deal with the media. What’s your story? Media Interview Skills Coach who loves rehearsing media interviews or press conferences […]
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Dana Blouin – Co-Founder of SuperVillain Design Studio

This article was originally published here: Dana Blouin – Co-Founder of SuperVillain Design Studio Frustrated in his work, Dana Blouin took the decision to change countries and direction and has never looked back. What’s your story? A decade ago I was a telecom engineer, unhappy in my dead-end job, and working in an environment and […]

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Christian Espinosa – Founder and CEO of Christian Espinosa, LLC. & Managing Director of Cerberus Sentinel

This article was originally published here: X Christian Espinosa – Founder and CEO of Christian Espinosa, LLC. & Managing Director of Cerberus Sentinel What’s your story? After boredom with freelance work and a desire to contribute more, I founded Alpine Security, a cybersecurity company, in 2014. I quickly discovered in my entrepreneur journey that I […]
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