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//FEATURED KNOWLEDGE ON EMPIRICS.

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

The Marketing Secrets Of Barbie’s Success

Key Takeaway: Barbie is one of America’s most trusted brands, with worldwide sales of US$1.5 billion in 2022 and a brand value of US$590 million. Mattel has used a “multiply” strategy to increase brand visibility and storytelling tactics to sustain interest in the brand. Mattel’s strategy of targeting older consumers through nostalgia and designer and […]
  1. EDITOR'S PICK
  2. STRATEGY
  3. TECHNOLOGY

How Netflix Uses Data Science To Produce Amazing Shows

Key Takeaways: Netflix has released hundreds of Originals and plans to spend $8 billion over the next year on content. Each production is a mountain of operational and logistical challenges that consumes and produces tremendous amounts of data. At Netflix’s scale, this is further amplified to levels seldom encountered before in the history of entertainment. […]
  1. CULTURE
  2. EDITOR'S PICK
  3. STRATEGY

Leadership Lessons From Game Of Thrones & House Of The Dragon

As anybody who has been in a leadership position knows, no single style fits every situation. In my book, Management Lessons from Game of Thrones: Organization Theory and Strategy in Westeros, I examine how characters, organisations and situations in that fictional world have surprising parallels to the way business is done in the real world. I […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

The Strategies Of Tech Giants For Economic Downturn

Key Takeaways: Rising inflation and looming recessions are squeezing household finances, but businesses also worry about an economic downturn. With the Standard & Poor’s 500 stock market index down 17% in the year to date, and the Nasdaq 100 tech sector index down 33%, market uncertainties can affect a company’s ability or willingness to spend […]
  1. EDITOR'S PICK
  2. FINANCE
  3. STRATEGY
  4. TECHNOLOGY

From GameStop To Crypto: How To Protect Yourself From Hype

Key Takeaways: Recent rallies in stocks popularised on social media have attracted increasing numbers of investors looking to these so-called “meme stocks” for quick returns. And with recessions looming around the world, the danger is becoming even more acute. Investors should learn a lesson from the GameStop story. Consumers have learned to be more wary […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. SOCIOLOGY
  4. STRATEGY

Prediction Markets: How To Predict The Future

Key Takeaways: Wikipedia posits a handful of contenders for Physiology or Medicine, about 20 different possible winners for the Peace Prize and several dozen potential winners of the Literature Prize. Each stock’s price is tied to a different event happening in the future. Despite using different devices to keep up engagement, such as leader boards […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

Big Data Science in 5 Minutes

There is no doubt that data is behind of any successful company. Data have been around for decades. Companies were getting benefits from these data by applying different “statistical methods”. After some years, with the growth of data and the revolution of technology, companies started extracting patterns from data which lead to “data mining”. Similarly, […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

The Nuances Of A Public Apology

From a public relations perspective, public apologies are fascinating. They’re to be found everywhere and the news media can’t seem to get enough of these dramatic statements. If we unpack the public apology as a concept, we can discern three central parts: the apology (“I apologise”), the expression of regret (“I’m sorry”) and the explanation […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

New Times Call For New Energies

With the stock market capitalization of the five-biggest US oil companies slashed by half since the beginning of the year, the future is increasingly clear: although stopping oil production overnight would bring the world to a grinding halt, particularly in the transport, cement and metals industries, but as we emerge from lockdown, we must now focus on […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. LIFESTYLE
  5. STARTUPS
  6. STRATEGY

The Unsplash Story: From almost Broke to 5 Million Visitors

How could you go from almost no traction and running out of money, to getting millions of visitors to your website? You could do like Crew accidentally did with Unsplash. Create an open source side project that directs millions of visitors to your paid product. At the beginning, when they were starting a marketplace for […]

//CURATED INSIGHTS ON EMPIRICS.

  1. EDITOR'S PICK
  2. PHILOSOPHY
  3. SOCIOLOGY
  4. TECHNOLOGY

What Is The Metaverse & Why It Matters?

The metaverse is a network of always-on virtual environments in which many people can interact with one another and digital objects while operating virtual representations – or avatars – of themselves. Think of a combination of immersive virtual reality, a massively multiplayer online role-playing game and the web.  The metaverse is a concept from science fiction that many […]

//DISCOVER MORE ON EMPIRICS.

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

Building a Purpose Driven Business

The topic of Purpose has become one with increasing salience in the world of business. You can read about it in Forbes, HBR, Inc. and Fast Company. But it appears that the mainstream business press hasn’t really taken on the subject with much depth. If you know Simon Sinek, you are familiar with his concept from “Start with Why”. He describes simply […]

EXPERT INTERVIEWS BY EMPIRICS

  1. CALLUM CONNECTS
  2. INTERVIEWS

Sir Angel Redoble – Group Chief Information Security Officer at PLDT Group & Smart Communications

This article was originally published here: Sir Angel Redoble – Group Chief Information Security Officer at PLDT Group & Smart Communications Sir Angel Redoble’s determination to make cyberspace a safer place is what has driven him to create an organisation dedicated to that goal. What’s your story? Today, I am the Group Chief Information Security […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub

This article was originally published here: Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub Terence Clarke believes that everyone has the answers to life’s questions and, as a coach, it is for him to help them find them. What’s your story? Born in Ireland, I grew up in England and I’ve lived and studied […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Sharmin Prince – Founder & Executive Director Eagles Empowered to Soar

This article was originally published here: Sharmin Prince – Founder & Executive Director Eagles Empowered to Soar Sharmin Prince is committed to helping others reach their full potential. What’s your story? I am Sharmin Prince, a woman who has persevered through many hardships, yet still has an optimistic view of the future. I am not […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Colin Thompson – Founder of Oligye Enterprises

This article was originally published here: Colin Thompson – Founder of Oligye Enterprises Realising that the effect of motivational speaking was short-lived, Colin Thompson moved into life coaching to enable him to make a greater difference to clients lives. What’s your story? After several years of practice, I developed the ability to visualize my wiser-elder-self. […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Mohamed Abdullah – CEO of Hobbs Holdings & the Owner of the Canadian 2 For 1 Pizza in Singapore

This article was originally published here: Mohamed Abdullah – CEO of Hobbs Holdings & the Owner of the Canadian 2 For 1 Pizza in Singapore Despite having been serving his particular brand of pizza for 17 years, eating them with friends and family is still Mohamed Abdullah’s favourite way to unwind. What’s your story? My […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Bentley Cheng – Founder of FinStyle app and Infinite Digital Solutions

This article was originally published here: Bentley Cheng – Founder of FinStyle app and Infinite Digital Solutions Bentley Cheng enjoys being a disrupter and has created a business where he can do that in the financial sector. What’s your story? I am the founder of FinStyle app and Infinite Digital Solutions. Understanding the stigma that […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Chanequa Strickland – Founder & CEO of Strickland’s House Of Herbs Co

This article was originally published here: Chanequa Strickland – Founder & CEO of Strickland’s House Of Herbs Co A love of farming has given Chenequa Strickland the opportunity to create a herbal business. What’s your story? I’ve always been into farming so I dedicated the last 17 years to farming things such as winter wheat, […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Griffin Graham – Co-Founder & President, Community Nest Foundation

This article was originally published here: Griffin Graham – Co-Founder & President, Community Nest Foundation Griffin Graham’s commitment to enhancing the quality of life of disenfranchised people has led to the formation of a community resource. What’s your story? I grew up in Brooklyn, New York in an impoverished and abusive home environment and in […]

//TRENDING ON EMPIRICS.

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