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//FEATURED KNOWLEDGE ON EMPIRICS.

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY
  4. TECHNOLOGY

How A.I. Will Threaten SEO

Key Takeaway: Generative AI tools like ChatGPT are expected to improve internet searching for users by providing answers from the entire internet. However, concerns include opacity over information sources, potential for “hallucinated” answers, and copyright issues. The growing use of generative AI could potentially destroy the US$68 billion search engine optimization industry, which has helped […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

The Real Magic Of Disney Is Its Business Acumen

Key Takeaway: Disney’s greatest legacy is not its animated stories or characters, but the business acumen of its founders. The Walt Disney Company was founded in 1923 by brothers Walt and Roy Disney, who initially focused on animation. They adopted merchandising and technologies like Technicolor and sound to cut costs and promote their products. After […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

Was Musk’s Twitter Rebrand To X The Right Move?

Key Takeaway: Twitter’s CEO, Elon Musk, has rebranded the platform X, abandoning the globally recognized Twitter brand and renaming it X.com. The rebrand aligns with Musk’s intention to make the platform more than a communication app, like Tencent’s popular WeChat app in China. The new X symbol is distinctive and expresses a sense of mystery. […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

The Marketing Secrets Of Barbie’s Success

Key Takeaway: Barbie is one of America’s most trusted brands, with worldwide sales of US$1.5 billion in 2022 and a brand value of US$590 million. Mattel has used a “multiply” strategy to increase brand visibility and storytelling tactics to sustain interest in the brand. Mattel’s strategy of targeting older consumers through nostalgia and designer and […]
  1. EDITOR'S PICK
  2. STRATEGY
  3. TECHNOLOGY

How Netflix Uses Data Science To Produce Amazing Shows

Key Takeaways: Netflix has released hundreds of Originals and plans to spend $8 billion over the next year on content. Each production is a mountain of operational and logistical challenges that consumes and produces tremendous amounts of data. At Netflix’s scale, this is further amplified to levels seldom encountered before in the history of entertainment. […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

How will Technology affect the Future of Knowledge

Literate cultures use writing as a kind of ‘knowledge technology.’ Unlike older, oral cultures, they are able to store human intelligence outside the human brain. Literate cultures change the kind of knowledge that humanity can experience. In the coming era of machine intelligence, we face a transformation that will similarly transform what humans can know. Epic Knowledge I just […]

//CURATED INSIGHTS ON EMPIRICS.

  1. JOURNAL & RESEARCH
  2. PHILOSOPHY
  3. PSYCHOLOGY
  4. SOCIOLOGY

Why Meaning Of Life Matters For Society

Meaning in life reflects the feeling that one’s existence has significance, purpose, and coherence (see Heintzelman and King, 2014). A growing body of research identifies meaning in life as a fundamental human need that strongly influences both psychological and physical well-being (see Vail and Routledge, 2020). Individuals who perceive their lives as full of meaning live longer, […]
  1. EDITOR'S PICK
  2. PHILOSOPHY
  3. PSYCHOLOGY
  4. SOCIOLOGY

How Anna Delvey & The Tinder Swindler Exploit A Core Feature Of Human Nature

Key Takeaways: The subject of a new Netflix series, “Inventing Anna,” Sorokin, who told people her name was Anna Delvey, conned over $250,000 out of wealthy acquaintances and high-end Manhattan businesses between 2013 and 2017. What’s fascinating about these studies is that most participants are cynical about ever seeing their money again – let alone […]
  1. EDITOR'S PICK
  2. PHILOSOPHY

A Guide To The Ideas Of Modern Philosopher Slavoj Žižek

Key Takeaway: Slavoj Žižek, a philosopher and cultural theorist, has written numerous books on various topics, including philosophy, psychoanalysis, pop culture, and commentary on recent events. He is known for his controversial debate with Jordan Peterson in 2019 about the connection between Marxism, capitalism, and happiness. Žižek’s work often critiques political ideologies, which can explain […]

//DISCOVER MORE ON EMPIRICS.

  1. BUSINESS & ECONOMICS
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  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

TikTok: Beneath Its Fun, A Sinister Purpose?

Three years since TikTok was launched, the video-sharing social network grown rapidly to accumulate more than two billion downloads, one of the most popular apps of the moment, beating even Instagram or YouTube in consumption time in the United States, United Kingdom or Spain, particularly among younger age segments.  TikTok might be described as a repository of canned content to be […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY

Woke Culture Is The PR Challenge Of Our Time

At a recent marketing meeting, a Red Bull employee showed a world map cartoon making fun of the stereotypical US-centric (and sometimes ignorant about the importance of other nations) world view.Not my type of humour, but also not a message of racism. In response, the joke was leaked in an attempt to punish the not-woke-enough corporate […]

EXPERT INTERVIEWS BY EMPIRICS

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Sir Angel Redoble – Group Chief Information Security Officer at PLDT Group & Smart Communications

This article was originally published here: Sir Angel Redoble – Group Chief Information Security Officer at PLDT Group & Smart Communications Sir Angel Redoble’s determination to make cyberspace a safer place is what has driven him to create an organisation dedicated to that goal. What’s your story? Today, I am the Group Chief Information Security […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub

This article was originally published here: Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub Terence Clarke believes that everyone has the answers to life’s questions and, as a coach, it is for him to help them find them. What’s your story? Born in Ireland, I grew up in England and I’ve lived and studied […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Sharmin Prince – Founder & Executive Director Eagles Empowered to Soar

This article was originally published here: Sharmin Prince – Founder & Executive Director Eagles Empowered to Soar Sharmin Prince is committed to helping others reach their full potential. What’s your story? I am Sharmin Prince, a woman who has persevered through many hardships, yet still has an optimistic view of the future. I am not […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Colin Thompson – Founder of Oligye Enterprises

This article was originally published here: Colin Thompson – Founder of Oligye Enterprises Realising that the effect of motivational speaking was short-lived, Colin Thompson moved into life coaching to enable him to make a greater difference to clients lives. What’s your story? After several years of practice, I developed the ability to visualize my wiser-elder-self. […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Mohamed Abdullah – CEO of Hobbs Holdings & the Owner of the Canadian 2 For 1 Pizza in Singapore

This article was originally published here: Mohamed Abdullah – CEO of Hobbs Holdings & the Owner of the Canadian 2 For 1 Pizza in Singapore Despite having been serving his particular brand of pizza for 17 years, eating them with friends and family is still Mohamed Abdullah’s favourite way to unwind. What’s your story? My […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Bentley Cheng – Founder of FinStyle app and Infinite Digital Solutions

This article was originally published here: Bentley Cheng – Founder of FinStyle app and Infinite Digital Solutions Bentley Cheng enjoys being a disrupter and has created a business where he can do that in the financial sector. What’s your story? I am the founder of FinStyle app and Infinite Digital Solutions. Understanding the stigma that […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Chanequa Strickland – Founder & CEO of Strickland’s House Of Herbs Co

This article was originally published here: Chanequa Strickland – Founder & CEO of Strickland’s House Of Herbs Co A love of farming has given Chenequa Strickland the opportunity to create a herbal business. What’s your story? I’ve always been into farming so I dedicated the last 17 years to farming things such as winter wheat, […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Griffin Graham – Co-Founder & President, Community Nest Foundation

This article was originally published here: Griffin Graham – Co-Founder & President, Community Nest Foundation Griffin Graham’s commitment to enhancing the quality of life of disenfranchised people has led to the formation of a community resource. What’s your story? I grew up in Brooklyn, New York in an impoverished and abusive home environment and in […]

//TRENDING ON EMPIRICS.

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

Building a Purpose Driven Business

The topic of Purpose has become one with increasing salience in the world of business. You can read about it in Forbes, HBR, Inc. and Fast Company. But it appears that the mainstream business press hasn’t really taken on the subject with much depth. If you know Simon Sinek, you are familiar with his concept from “Start with Why”. He describes simply […]
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