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//FEATURED KNOWLEDGE ON EMPIRICS.

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

The Marketing Secrets Of Barbie’s Success

Key Takeaway: Barbie is one of America’s most trusted brands, with worldwide sales of US$1.5 billion in 2022 and a brand value of US$590 million. Mattel has used a “multiply” strategy to increase brand visibility and storytelling tactics to sustain interest in the brand. Mattel’s strategy of targeting older consumers through nostalgia and designer and […]
  1. EDITOR'S PICK
  2. STRATEGY
  3. TECHNOLOGY

How Netflix Uses Data Science To Produce Amazing Shows

Key Takeaways: Netflix has released hundreds of Originals and plans to spend $8 billion over the next year on content. Each production is a mountain of operational and logistical challenges that consumes and produces tremendous amounts of data. At Netflix’s scale, this is further amplified to levels seldom encountered before in the history of entertainment. […]
  1. CULTURE
  2. EDITOR'S PICK
  3. STRATEGY

Leadership Lessons From Game Of Thrones & House Of The Dragon

As anybody who has been in a leadership position knows, no single style fits every situation. In my book, Management Lessons from Game of Thrones: Organization Theory and Strategy in Westeros, I examine how characters, organisations and situations in that fictional world have surprising parallels to the way business is done in the real world. I […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

The Strategies Of Tech Giants For Economic Downturn

Key Takeaways: Rising inflation and looming recessions are squeezing household finances, but businesses also worry about an economic downturn. With the Standard & Poor’s 500 stock market index down 17% in the year to date, and the Nasdaq 100 tech sector index down 33%, market uncertainties can affect a company’s ability or willingness to spend […]
  1. EDITOR'S PICK
  2. FINANCE
  3. STRATEGY
  4. TECHNOLOGY

From GameStop To Crypto: How To Protect Yourself From Hype

Key Takeaways: Recent rallies in stocks popularised on social media have attracted increasing numbers of investors looking to these so-called “meme stocks” for quick returns. And with recessions looming around the world, the danger is becoming even more acute. Investors should learn a lesson from the GameStop story. Consumers have learned to be more wary […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. SOCIOLOGY
  4. STRATEGY

Prediction Markets: How To Predict The Future

Key Takeaways: Wikipedia posits a handful of contenders for Physiology or Medicine, about 20 different possible winners for the Peace Prize and several dozen potential winners of the Literature Prize. Each stock’s price is tied to a different event happening in the future. Despite using different devices to keep up engagement, such as leader boards […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. SOCIOLOGY
  4. TECHNOLOGY

Facebook Metaverse: What Could Go Wrong?

Facebook’s plans to create a so-called metaverse, which according to the company would include everything from major investments and hiring thousands of people in Europe, to eventually changing the company’s name to reflect its focus in that area. What are some of the problems we might see emerge in a Facebook metaverse. One of the first books to explore the idea of a […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

3 Contrarian Strategies For Better Remote Work

Many organisations have difficulties with getting remote work to work. The typical strategy is to focus on technical solutions. However, there are better ways to make remote work — work. 1. Remote work is primarily a cultural challenge Many organisations have difficulties with getting remote work to work. A popular way of addressing this issue […]
  1. BUSINESS & ECONOMICS
  2. ENTREPRENEURSHIP
  3. INTERVIEWS
  4. LIFESTYLE

Women on Top In Tech – Susanne Birgersdotter, Founder of Stockholm App Lab and iGotcha

(Women on Top in Tech is a series about Women Founders, CEOs, and Leaders in technology. It aims to amplify and bring to the fore diversity in leadership in technology.) Susanne Birgersdotter is a Swedish serial entrepreneur, investor, and global speaker. She is the founder of Stockholm App Lab, iGotcha, Birgersdotter innovate and SBDM Invest, as […]

//CURATED INSIGHTS ON EMPIRICS.

  1. EDITOR'S PICK
  2. PHILOSOPHY
  3. TECHNOLOGY

How a nuclear ‘crisis’ was averted using analysis

Meh synth Schlitz, tempor duis single-origin coffee ea next level ethnic fingerstache fanny pack nostrud. Photo booth anim 8-bit hella, PBR 3 wolf moon beard Helvetica. Salvia esse nihil, flexitarian Truffaut synth art party deep v chillwave. Seitan High Life reprehenderit consectetur cupidatat kogi. Et leggings fanny pack, elit bespoke vinyl art party Pitchfork selfies […]

//DISCOVER MORE ON EMPIRICS.

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

Tesla Rises Above The Ruins Of The Car Industry

Everybody has an opinion about Tesla TSLA. A few months ago, I remember some of my students’ outrage on a senior management course I teach at IE Business School when I told them I believed the company had a great future. The reason? In an earlier class, their strategy professor had been predicting imminent bankruptcy. I suppose that […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STRATEGY

The Distribution of Wealth – Growing Inequality?

In Capital in the Twenty-First Century Thomas Piketty among other things traced the history of the distribution of income between those whose income is derived from capital and those whose income is derived from other sources, notably labour, and forecast that in the absence of shocks such as world war or economic depression this distribution […]

EXPERT INTERVIEWS BY EMPIRICS

  1. CALLUM CONNECTS
  2. INTERVIEWS

Sir Angel Redoble – Group Chief Information Security Officer at PLDT Group & Smart Communications

This article was originally published here: Sir Angel Redoble – Group Chief Information Security Officer at PLDT Group & Smart Communications Sir Angel Redoble’s determination to make cyberspace a safer place is what has driven him to create an organisation dedicated to that goal. What’s your story? Today, I am the Group Chief Information Security […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub

This article was originally published here: Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub Terence Clarke believes that everyone has the answers to life’s questions and, as a coach, it is for him to help them find them. What’s your story? Born in Ireland, I grew up in England and I’ve lived and studied […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Sharmin Prince – Founder & Executive Director Eagles Empowered to Soar

This article was originally published here: Sharmin Prince – Founder & Executive Director Eagles Empowered to Soar Sharmin Prince is committed to helping others reach their full potential. What’s your story? I am Sharmin Prince, a woman who has persevered through many hardships, yet still has an optimistic view of the future. I am not […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Colin Thompson – Founder of Oligye Enterprises

This article was originally published here: Colin Thompson – Founder of Oligye Enterprises Realising that the effect of motivational speaking was short-lived, Colin Thompson moved into life coaching to enable him to make a greater difference to clients lives. What’s your story? After several years of practice, I developed the ability to visualize my wiser-elder-self. […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Mohamed Abdullah – CEO of Hobbs Holdings & the Owner of the Canadian 2 For 1 Pizza in Singapore

This article was originally published here: Mohamed Abdullah – CEO of Hobbs Holdings & the Owner of the Canadian 2 For 1 Pizza in Singapore Despite having been serving his particular brand of pizza for 17 years, eating them with friends and family is still Mohamed Abdullah’s favourite way to unwind. What’s your story? My […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Bentley Cheng – Founder of FinStyle app and Infinite Digital Solutions

This article was originally published here: Bentley Cheng – Founder of FinStyle app and Infinite Digital Solutions Bentley Cheng enjoys being a disrupter and has created a business where he can do that in the financial sector. What’s your story? I am the founder of FinStyle app and Infinite Digital Solutions. Understanding the stigma that […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Chanequa Strickland – Founder & CEO of Strickland’s House Of Herbs Co

This article was originally published here: Chanequa Strickland – Founder & CEO of Strickland’s House Of Herbs Co A love of farming has given Chenequa Strickland the opportunity to create a herbal business. What’s your story? I’ve always been into farming so I dedicated the last 17 years to farming things such as winter wheat, […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Griffin Graham – Co-Founder & President, Community Nest Foundation

This article was originally published here: Griffin Graham – Co-Founder & President, Community Nest Foundation Griffin Graham’s commitment to enhancing the quality of life of disenfranchised people has led to the formation of a community resource. What’s your story? I grew up in Brooklyn, New York in an impoverished and abusive home environment and in […]

//TRENDING ON EMPIRICS.

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

This AI Startup Detected Coronavirus Before Anyone Else Knew

Artificial Intelligence has been around for decades but only in recent years has it advanced to a level where it’s getting both exciting and scary. On one hand, artificial intelligence has started to open doors to things like cashless checkouts, voice assistants and more. On the other hand, people like Elon Musk has indicated his fear […]
  1. EDITOR'S PICK
  2. PHILOSOPHY
  3. POLITICS
  4. SOCIOLOGY

The Modern Relevance Of George Orwell’s Ideas

Seventy-five years ago, in August 1946, George Orwell’s “Animal Farm” was published in the United States. It was a huge success, with over a half-million copies sold in its first year. “Animal Farm” was followed three years later by an even bigger success: Orwell’s dystopian novel “Nineteen Eighty-Four.”  In the years since, Orwell’s writing has left […]
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