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Featured Knowledge on Empirics

  1. EDITOR'S PICK
  2. ENTREPRENEURSHIP
  3. STRATEGY

The Science Of Product Placements: How To Get It Right

In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off […]
  1. EDITOR'S PICK
  2. ENTREPRENEURSHIP
  3. STRATEGY

Imitation Does Not Always Work

LinkedIn has warned its advertisers that it is eliminating its video stories, thus becoming the second social network, after Twitter pulled the plug in July on Fleets, to realize that strategies based on literal copies of other social networks’ features don’t always pan out. When Instagram decided to copy Snapchat’s ephemeral stories format, it took a product from […]
  1. EDITOR'S PICK
  2. ENTREPRENEURSHIP
  3. STRATEGY

How To Accelerate Digital Transformation

Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […]
  1. EDITOR'S PICK
  2. ENTREPRENEURSHIP
  3. MONEY & FINANCE
  4. STRATEGY

How To Succeed At Crowdfunding

Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STRATEGY

Branding Secrets From LEGO

Toymaker LEGO provides a great example of the brand-alignment and brand-building strategies explored in this module. Anyone who has wandered through the LEGO section of a toy store or a department store knows that the company understands its target audiences very well: young children (ages 1.5 to 11) who like to build things and parents […]

Knowledge Curated For You

  1. EDITOR'S PICK
  2. ENTREPRENEURSHIP
  3. STRATEGY

How To Accelerate Digital Transformation

Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences. Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. MONEY & FINANCE

Will Bitcoin Replace The Dollar In El Salvador?

On Sept. 7, 2021, El Salvador will become the first country to make bitcoin legal tender. The government even went a step further in promoting the cryptocurrency’s use by giving US$30 in free bitcoins to citizens who sign up for its national digital wallet, known as “Chivo,” or “cool” in English. Foreigners who invest three bitcoins in the country – currently about $140,000 – […]
  1. EDITOR'S PICK
  2. ENTREPRENEURSHIP
  3. MONEY & FINANCE
  4. STRATEGY

How To Succeed At Crowdfunding

Small donations can add up to big bucks. That’s the promise of crowdfunding, a process by which entrepreneurs and nonprofits raise money online from individuals instead of banks and investors. Last year, 6.4 million crowdfunding campaigns worldwide brought in $34 billion, according to the crowdfunding data company Fundly. But most of those campaigns didn’t live up […]
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Discover More on Empirics

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

The Business Model for Content Startups

A business model helps to clarify a company’s main purpose, such as who they’re serving, how they help, and how the company can sustain its operations. A business model is distinctly different from an organization’s strategy, which typically addresses product, pricing, and marketing decisions. A formal business plan, however, may include some of these elements […]
  1. PHILOSOPHY
  2. STARTUPS
  3. STRATEGY
  4. TECHNOLOGY

The Philosophy Of Friedrich Nietzsche & Software Development

Why is Nietzsche’s philosophy so cool? Well, first of all, it is quite controversial. Nietzsche applied himself to such topics as morality, ethics, religion, psychology, and social criticism. While covering all those topics he created some polemical ideas. His concept of Master-Slave Morality is one big criticism of society. In this concept, he argues that there […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY

3 Ways For Impact Investors To Respond To The Pandemic

The unfolding human and economic toll from COVID-19 poses an enormous challenge to all businesses, large and small. A recent Dun & Bradstreet report found 94 percent of Fortune 1,000 companies are experiencing supply chain delays. Around the world, small businesses struggle to stay afloat as governments force closures of all but the most essential. Impact […]

EXPERT INTERVIEWS BY EMPIRICS

  1. CALLUM CONNECTS
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Vicki Beltz – Founder & CEO at vickibeltz.com

This article was originally published here: Vicki Beltz – Founder & CEO at vickibeltz.com Vicki Beltz is committed to introducing her clients to unexpected ways of securing their wealth. What’s your story? After another market correction, I questioned ever getting to “enough.” I couldn’t afford losing what I was working so hard to save. A […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Christian Espinosa – Founder and CEO of Christian Espinosa, LLC. & Managing Director of Cerberus Sentinel

This article was originally published here: X Christian Espinosa – Founder and CEO of Christian Espinosa, LLC. & Managing Director of Cerberus Sentinel What’s your story? After boredom with freelance work and a desire to contribute more, I founded Alpine Security, a cybersecurity company, in 2014. I quickly discovered in my entrepreneur journey that I […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Paul Carr – Founder & CEO of Paul Carr Consultancy Pte. Ltd.

This article was originally published here: Paul Carr – Founder & CEO of Paul Carr Consultancy Pte. Ltd. Using his background in news broadcasting, Paul Carr has taken on the challenge of training others how to deal with the media. What’s your story? Media Interview Skills Coach who loves rehearsing media interviews or press conferences […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Dana Blouin – Co-Founder of SuperVillain Design Studio

This article was originally published here: Dana Blouin – Co-Founder of SuperVillain Design Studio Frustrated in his work, Dana Blouin took the decision to change countries and direction and has never looked back. What’s your story? A decade ago I was a telecom engineer, unhappy in my dead-end job, and working in an environment and […]

Featured Thought Leaders on Empirics

  1. BUSINESS & ECONOMICS
  2. ENTREPRENEURSHIP
  3. INTERVIEWS
  4. LIFESTYLE

Women on Top In Tech – Susanne Birgersdotter, Founder of Stockholm App Lab and iGotcha

(Women on Top in Tech is a series about Women Founders, CEOs, and Leaders in technology. It aims to amplify and bring to the fore diversity in leadership in technology.) Susanne Birgersdotter is a Swedish serial entrepreneur, investor, and global speaker. She is the founder of Stockholm App Lab, iGotcha, Birgersdotter innovate and SBDM Invest, as […]
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Trending Knowledge on Empirics

  1. CALLUM CONNECTS
  2. INTERVIEWS

Christian Espinosa – Founder and CEO of Christian Espinosa, LLC. & Managing Director of Cerberus Sentinel

This article was originally published here: X Christian Espinosa – Founder and CEO of Christian Espinosa, LLC. & Managing Director of Cerberus Sentinel What’s your story? After boredom with freelance work and a desire to contribute more, I founded Alpine Security, a cybersecurity company, in 2014. I quickly discovered in my entrepreneur journey that I […]
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