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//FEATURED KNOWLEDGE ON EMPIRICS.

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

Was Musk’s Twitter Rebrand To X The Right Move?

Key Takeaway: Twitter’s CEO, Elon Musk, has rebranded the platform X, abandoning the globally recognized Twitter brand and renaming it X.com. The rebrand aligns with Musk’s intention to make the platform more than a communication app, like Tencent’s popular WeChat app in China. The new X symbol is distinctive and expresses a sense of mystery. […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

The Marketing Secrets Of Barbie’s Success

Key Takeaway: Barbie is one of America’s most trusted brands, with worldwide sales of US$1.5 billion in 2022 and a brand value of US$590 million. Mattel has used a “multiply” strategy to increase brand visibility and storytelling tactics to sustain interest in the brand. Mattel’s strategy of targeting older consumers through nostalgia and designer and […]
  1. EDITOR'S PICK
  2. STRATEGY
  3. TECHNOLOGY

How Netflix Uses Data Science To Produce Amazing Shows

Key Takeaways: Netflix has released hundreds of Originals and plans to spend $8 billion over the next year on content. Each production is a mountain of operational and logistical challenges that consumes and produces tremendous amounts of data. At Netflix’s scale, this is further amplified to levels seldom encountered before in the history of entertainment. […]
  1. CULTURE
  2. EDITOR'S PICK
  3. STRATEGY

Leadership Lessons From Game Of Thrones & House Of The Dragon

As anybody who has been in a leadership position knows, no single style fits every situation. In my book, Management Lessons from Game of Thrones: Organization Theory and Strategy in Westeros, I examine how characters, organisations and situations in that fictional world have surprising parallels to the way business is done in the real world. I […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. STRATEGY

The Strategies Of Tech Giants For Economic Downturn

Key Takeaways: Rising inflation and looming recessions are squeezing household finances, but businesses also worry about an economic downturn. With the Standard & Poor’s 500 stock market index down 17% in the year to date, and the Nasdaq 100 tech sector index down 33%, market uncertainties can affect a company’s ability or willingness to spend […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. TECHNOLOGY

The Failure of Google+: What We Should Learn

Pitched internally as an answer to the competitive threat posed by Facebook, project “Emerald Sea” eventually became Google+. I remember Joseph Smarr and Chris Messina writing back in 2011 something to the effect that ‘sharing on the web was broken,’ which was what first gave me the sense that this team wasn’t only interested in building […]

//CURATED INSIGHTS ON EMPIRICS.

  1. PHILOSOPHY

The Problem Of Knowledge

Philosophers have historically treated the problem of knowledge as establishing the conditions for personal “justified true belief” in the presence of philosophical skepticism and relativism. Epistemologists since Plato‘s Theatetus have developed a bewildering number of theories of knowledge.  Second only to Kant ‘s “scandal” that philosophers cannot logically prove the existence of the external world, it is scandalous that professional philosophers are […]

//DISCOVER MORE ON EMPIRICS.

  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

AirPods Are A Powerful Symbol of Our Unsustainable Economy

A tweet last month by Midas Kwant about Apple’s AirPods did a napkin analysis of the earphones’ profitability: if instead of being launched by Apple in 2016, they had been constituted as an independent company, and based on Apple’s projected sales of one hundred million units for 2020, that company would conservatively have been valued at $175 billion, making it the […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

Has China Already Won? According To Former Google CEO, Yes

On Tuesday, former Google CEO Eric Schmidt spoke at the Bipartisan Policy Center about artificial intelligence and global leadership, concluding that China will pretty much be running things from now on. This is a position I have been defending for quite some time: Beijing’s approach, which we in the West consider unacceptable, has positioned China as a world leader in the technologies […]

EXPERT INTERVIEWS BY EMPIRICS

  1. CALLUM CONNECTS
  2. INTERVIEWS

Sir Angel Redoble – Group Chief Information Security Officer at PLDT Group & Smart Communications

This article was originally published here: Sir Angel Redoble – Group Chief Information Security Officer at PLDT Group & Smart Communications Sir Angel Redoble’s determination to make cyberspace a safer place is what has driven him to create an organisation dedicated to that goal. What’s your story? Today, I am the Group Chief Information Security […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub

This article was originally published here: Terence Clarke – Founder of CastleCourt, DailyCoach and GrowthHub Terence Clarke believes that everyone has the answers to life’s questions and, as a coach, it is for him to help them find them. What’s your story? Born in Ireland, I grew up in England and I’ve lived and studied […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Sharmin Prince – Founder & Executive Director Eagles Empowered to Soar

This article was originally published here: Sharmin Prince – Founder & Executive Director Eagles Empowered to Soar Sharmin Prince is committed to helping others reach their full potential. What’s your story? I am Sharmin Prince, a woman who has persevered through many hardships, yet still has an optimistic view of the future. I am not […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Colin Thompson – Founder of Oligye Enterprises

This article was originally published here: Colin Thompson – Founder of Oligye Enterprises Realising that the effect of motivational speaking was short-lived, Colin Thompson moved into life coaching to enable him to make a greater difference to clients lives. What’s your story? After several years of practice, I developed the ability to visualize my wiser-elder-self. […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Mohamed Abdullah – CEO of Hobbs Holdings & the Owner of the Canadian 2 For 1 Pizza in Singapore

This article was originally published here: Mohamed Abdullah – CEO of Hobbs Holdings & the Owner of the Canadian 2 For 1 Pizza in Singapore Despite having been serving his particular brand of pizza for 17 years, eating them with friends and family is still Mohamed Abdullah’s favourite way to unwind. What’s your story? My […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Bentley Cheng – Founder of FinStyle app and Infinite Digital Solutions

This article was originally published here: Bentley Cheng – Founder of FinStyle app and Infinite Digital Solutions Bentley Cheng enjoys being a disrupter and has created a business where he can do that in the financial sector. What’s your story? I am the founder of FinStyle app and Infinite Digital Solutions. Understanding the stigma that […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Chanequa Strickland – Founder & CEO of Strickland’s House Of Herbs Co

This article was originally published here: Chanequa Strickland – Founder & CEO of Strickland’s House Of Herbs Co A love of farming has given Chenequa Strickland the opportunity to create a herbal business. What’s your story? I’ve always been into farming so I dedicated the last 17 years to farming things such as winter wheat, […]
  1. CALLUM CONNECTS
  2. INTERVIEWS

Griffin Graham – Co-Founder & President, Community Nest Foundation

This article was originally published here: Griffin Graham – Co-Founder & President, Community Nest Foundation Griffin Graham’s commitment to enhancing the quality of life of disenfranchised people has led to the formation of a community resource. What’s your story? I grew up in Brooklyn, New York in an impoverished and abusive home environment and in […]

//TRENDING ON EMPIRICS.

  1. EDITOR'S PICK
  2. SCIENCE

6 Things To Consider Before You Sign Up For Space Tourism

It’s been a momentous month for space-faring billionaires. On July 11, British entrepreneur Sir Richard Branson’s Unity “rocket-plane” flew him and five fellow passengers about 85 kilometres above Earth. And this week, Amazon founder Jeff Bezos’ New Shepard capsule reached an altitude of 106km, carrying Bezos, his brother, and the oldest and youngest people ever to reach such a height. […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

New Times Call For New Energies

With the stock market capitalization of the five-biggest US oil companies slashed by half since the beginning of the year, the future is increasingly clear: although stopping oil production overnight would bring the world to a grinding halt, particularly in the transport, cement and metals industries, but as we emerge from lockdown, we must now focus on […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. TECHNOLOGY

How China Is Transforming Its Economy Through Learning

I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]
  1. BUSINESS & ECONOMICS
  2. EDITOR'S PICK
  3. ENTREPRENEURSHIP
  4. STARTUPS
  5. STRATEGY
  6. TECHNOLOGY

Has The Pandemic Launched Us Into The Age Of The Metaverse

Several recent events seem to foreshadow the metaverse as the place where we’ll be spending a lot of time in the not-too-distant future. The metaverse is defined as the collective, virtual and shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality […]
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