A digital business, a writer and  a speaker, Josh Steimle is not only busy being an entrepreneur, he also enjoys ultra trail running, skating and is a father.

What’s your story?
I’m an entrepreneur, writer and speaker. CEO of MWI, a digital marketing agency with offices in the US and Hong Kong. I started the company in 1999 while I was a university student. Author of Chief Marketing Officers at Work for which I interviewed 30 top marketers from companies like GE, PayPal, Spotify, Nestle and Hilton. Also author of 200+ articles for publications like Forbes, Mashable, TechCrunch, Inc., and Time. TEDx speaker and presenter at marketing conferences and other events. Director of Hong Kong chapter of Startup Grind. Also an ultra trail runner, skater, husband, father and Mormon.

What excites you most about your industry?
Digital marketing allows companies to create one to one connections with individuals. It’s a lot of fun to learn about something and then use that knowledge to help companies grow. For example, we recently started managing Kickstarter campaigns for companies in Asia as a marketing tool to gain exposure and drive sales, then we follow up with Amazon store optimization. It’s something new to me and I love the learning curve.

What’s your connection to Asia?
I moved to Hong Kong in 2013 and my wife and I are in the process of adopting a daughter from China. By the time we leave, my company will have at least one established office in Asia, so there’s that connection as well.

Josh Steimle, CEO of MWI poses for a portrait on 31 Juyl 2015, in Hong Kong. Photo by Victor Fraile / studioEAST


Favourite city in Asia for business and why?
I think there are great opportunities just about everywhere in Asia…ok, maybe not so much in North Korea. But Hong Kong is my home right now in Asia and I love it here. But I’ve also loved visiting and doing business in Kuala Lumpur, Singapore, Taipei, Tokyo and many cities in China.

What’s the best piece of advice you ever received?
Do what’s right and everything else will fall into place or fall away.

Who inspires you?
My parents, my siblings, my wife, my kids and friends. But if we want to talk about within the entrepreneurial realm then I’d say Clayton Christensen, Ben Horowitz, Gary Vaynerchuk, Wil Reynolds and many, many others.

What have you just learnt recently that blew you away?
Don’t know if it blew me away, per se, but I’ve been having a lot of fun lately learning how to use Periscope.

If you had your time again, what would you do differently?
I’d be nicer to people, hold myself responsible for more and hold others responsible for more.

How do you unwind?
I read Drudge or watch skate videos at TheBerrics.

Favourite Asian destination for relaxation? Why?
Ha! I haven’t had a chance to relax since 1999. Maybe in a few years.

Everyone in business should read this book:
The Hard Thing About Hard Things by Ben Horowitz. I think I’ve read it 6 times now or something. I need to read it again.

Shameless plug for your business:
SEO, content marketing, social media marketing–we do all that stuff. We’re not cheap, but we’re good. Check us out at www.mwi.com.

How can people connect with you?
[email protected], or on LinkedIn, or Snapchat, or check out my blog at joshsteimle.com and sign up for my newsletter, especially if you like getting recommendations for business books to read.

Twitter handle?

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnectsCallum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

Connect with Callum here:
Get his free ‘Asia Snapshot’ report from www.callumlaing.com

Recently Published

Key Takeaway: Standards of beauty have been embedded in different cultures since time immemorial, often based on binary notions of idealised forms of femininity or masculinity. Eleanor Janega’s book explores medieval women’s social roles to consider the ways that women’s roles have and haven’t changed. Religious women in the middle ages used weaponised beauty to […]

Top Picks

Key Takeaways: Prime Hydration has become popular due to its founders’ audience engagement and savvy use of YouTube’s algorithmic networks. Logan Paul and KSI have used their audience engagement strategies and savvy use of YouTube’s algorithmic networks to create a hugely popular brand, creating a blueprint for other content creators. YouTubers Logan Paul and KSI […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics