Sol Gonzalez received her degree in Advertising in 2001 and specialized in Digital Direct Advertising. She was hired on as an Art Director in Canadas Agency of the Year at the time. Sol later moved on and began creating television commercial spots for medium sized businesses after winning some awards in the agencies in 2004; she then moved to Brand Management for a multinational company in Europe in 2010. During the stint, Sol worked on the company´s google ad campaign and then became certified in 2014 by Google. Once Sol fell in love with how it worked, she decided to start, creating successful small business Google Search Ad Campaigns ever since.

What led you to your current business?

I love digital advertising, especially getting results for my clients and having the numbers to back it up. I focused on google specifically because its my favorite form of advertising to the consumer; I love how google search ads are not irrelevant ads, but rather directly related to what a user is looking for, one of the few forms of Advertising that’s actually appreciated.

In your own words what do you do?

I basically take away all the unecessary work and learning to navigate the adwords system and Create compelling campaigns and avoid costly mistakes, this is an excellent aspect of your business that best when delegated, overviewing the account activity and client behavior is much more time efficient when you consider all the time learning a new interface entails when you have special requirements.

Could you walk us through your process of developing your business?

  1. Plan
  2. Research
  3. Development
  4. Marketing
  5. Client Satisfaction

Did you encounter any particular difficulties in the beginning?

Dificulties? I guess finding business owners at the right stage to advertise. It’s a matter of research and effort.

What is your long term plan?

I found what I love, after that, it seems easy; keep creating compelling campaigns and grow alongside my clients.

Could you share with us some industry insights?

More and more people are searching and making purchases on their mobile devices, there has been a massive shift in the way we interact with the internet since mobile browsing became the norm, there are ways to capitalize on this with google ads, by placing mobile ad extensions people can navigate directly by clicking your ad. Being on top of the shifts definitely allows you to be the business that gets the business that gets overlooked.

Also, I think in 15 years people will be hardpressed to get advertising, know the exact numbers for the prices we are today. We may look back in a very short period of time and wonder how it was ever pennies a click in a medium, where you not only have potential clients, but potential clients actively searching for your products or services, and only pay for the clicks that lead to your site.

What are some important lessons you’ve learnt about entrepreneurship?

Write everything down! Seems silly but you get to a point where you really need to make sure you   keep a good habit of writing everything down. Constantly missing details can take months away from your productivity.

Any tips for achieving success?

Find when and how to achieve your optimal performance and create a balance for yourself from the initial stages. Tips? Make sure to keep on top of your health, love and family life and live what you do; the money will follow.


[email protected]

Recently Published

Top Picks

Key Takeaways: Albert Einstein’s theory of general relativity has been remarkably successful in describing the gravity of stars and planets. However, gaps in our understanding start to appear when we try to apply it to extremely small distances, where the laws of quantum mechanics operate. A new study, published in Nature Astronomy, has now tested […]
Key Takeaways: Digital money is a form of currency that uses computer networks to make payments. It is not the digital nature of cryptocurrencies that differentiate them from digital money, but how they ensure the ownership of digital property that mark them as transformational. The Counter Currency Laboratory, a new initiative based in the Department […]
Key Takeaways: For many people, Buddhism appears to be uniquely compatible with modern lifestyles and world views. Buddhist mindfulness has influenced many schools of contemporary psychology. Buddhist philosophy embraces constant change and the inherent impermanence of all things. The 19th century Burmese monk Ledi Sayadawtravelled the nation teaching meditation and founding study groups. The forms […]
Key Takeaways: Elon Musk proposed a range of controversial changes to the Twitter platform. One of the ideas was to charge US$8 a month to obtain a verified status. The paid verification change has already been rolled out in several countries, including Australia, under the Twitter Blue subscription service. Musk’s proposal is not only misguided […]


I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

Join our Newsletter

Get our monthly recap with the latest news, articles and resources.

Latest Titles


Welcome to Empirics

We are glad you have decided to join our mission of gathering the collective knowledge of Asia!
Join Empirics